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Attorney Sync

AttorneySync is a digital legal marketing agency founded in 2008 that exclusively serves growth-minded, consumer-facing law firms. Led by a non-practicing attorney, the firm uses data-informed strategies across SEO, PPC, social media, AI search optimization, and more to help law firms exceed business objectives. They emphasize transparency, accountability, and monthly value delivery with no long-term contracts.

Headquarters Chicago, IL
Founded 2008
Pricing Custom
Google Rating ★★★★½ 4.9 (50)

Specialties

SEOPPCWeb DesignAI Search OptimizationContent MarketingSocial Media MarketingPaid Social AdvertisingEmail MarketingVideo MarketingCRM ConsultingGrowth ConsultingMarket Research

Practice Areas Served

Personal InjuryCriminal Defense

AttorneySync is a Chicago digital marketing agency, founded in 2008, that works only with law firms. Led by a non-practicing attorney, it pairs legal-industry fluency with data-informed strategy, and, unusually for the space, much of its reputation rests on freely shared expertise. Co-founder Gyi Tsakalakis is cited again and again in client reviews as a trusted educator whose podcasts, talks, and off-the-cuff answers drew attorneys to the firm long before any contract was signed.

Knowledge as the Front Door

The most distinctive theme in AttorneySync’s reviews is that clients often arrive already convinced of the team’s expertise. Attorneys describe following Gyi’s content for years, emailing narrow questions and receiving thorough, generous replies, and getting substantive help before ever becoming paying clients. Several explicitly contrast this with competitors who, in their words, treat legal marketing as a black box that only opens when you spend more. That reputation for candor and genuine helpfulness, with “honest,” “not pushy,” and “no upsell” recurring across reviews, is the foundation of how clients talk about the firm.

What They Do

AttorneySync offers a broad, integrated set of digital marketing services for consumer-facing firms, with personal injury and criminal defense among its core practice areas:

  • SEO and AI search optimization, including newer AI-driven search surfaces
  • PPC and paid social advertising managed toward cost-per-client targets
  • Website design and development focused on conversion
  • Content and video marketing
  • Social media marketing and referral-network building
  • Email marketing and CRM consulting, including automation and lead nurturing
  • Market research and growth consulting

The company emphasizes transparency and flexibility in how it engages: clients retain ownership of their domains, accounts, content, and data, and there are no long-term contracts, with value meant to be earned monthly. Pricing is custom rather than published.

What Clients Praise

Beyond expertise, three themes dominate. First, results: reviewers report moving from outside the top ten to the top five for important searches, large volumes of content production, exponential business growth, and, the metric clients care about most, more calls and cases. Second, service and communication: named contacts such as Jeff Berman, Sam, and Cate are repeatedly described as responsive, patient, and skilled at explaining technical concepts to non-technical attorneys. Clients mention quarterly planning sessions, monthly calls, and regular reporting on traffic, call volume, and historical comparisons. Third, fairness: multiple reviewers describe reasonable, flat-fee, or fairly priced work and advice focused on what the client actually needs rather than upsells.

Depth When Something Breaks

A notable, less common strength is technical problem-solving. Several clients describe AttorneySync diagnosing and fixing serious issues other vendors couldn’t: a site compromised by a hacker, a website Googlebot refused to index, name-server problems resolved within minutes despite a time-zone gap, and a botched build from a previous developer rebuilt from scratch. For attorneys who have been burned by prior web providers, this troubleshooting competence comes through as a real source of trust and a reason clients say they stay for years.

Trade-offs to Consider

The review record here is overwhelmingly positive and spans more than a decade, and no reviewer in this set raised a meaningful complaint about the work or the team. Still, a few practical points help set expectations. Pricing is custom and not published, so firms will need a scoping conversation to understand cost, though reviewers consistently describe that pricing as fair and flexible. The firm is deliberately narrow: it serves only law firms, and its stated focus is on growth-minded, consumer-facing practices such as personal injury and criminal defense, so firms in B2B or non-consumer niches are less clearly its target. Finally, because AttorneySync leans on a personal, relationship-driven model with named contacts, firms wanting a large, anonymous enterprise vendor will find a different character here, which is precisely what its clients seem to value.

Who It Fits

AttorneySync is well suited to consumer-facing law firms, particularly personal injury and criminal defense practices, that want a knowledgeable, transparent partner, clear reporting, and the flexibility of no long-term contracts and full ownership of their own accounts and data. It is an especially strong match for attorneys who want to understand and participate in their marketing rather than hand it off blindly, and for firms that have had bad experiences with opaque or technically shaky vendors. Firms outside the consumer-legal space, or those that insist on standardized, published pricing before any conversation, should factor that in. But for its target client, the consistent, years-long message is expertise, honesty, and measurable results. For a closer look at how it stacks up on paid media, see our PPC agency rankings for injury lawyers, or browse our top SEO agency picks for law firms.

What Clients Say

AttorneySync draws consistently strong reviews across a large, multi-year set, with clients emphasizing expertise, honesty, and a no-pressure approach. Co-founder Gyi Tsakalakis is frequently cited as a trusted, generous source of marketing knowledge, while Jeff Berman and account contacts like Sam and Cate are praised for personal, responsive service. Reviewers repeatedly describe measurable SEO and PPC gains—higher rankings, more traffic, and more client calls—alongside skilled technical problem-solving, including recovering hacked or de-indexed sites and fixing work botched by prior vendors. Many appreciate transparent reporting, quarterly planning, fair or flat-fee pricing, and candid advice free of upselling, and value that the team explains technical issues in plain language. No review in this set raised a meaningful complaint about the work or the people.

Pros

  • ✓ Deep, transparent legal marketing expertise
  • ✓ Honest, no-upsell approach
  • ✓ Measurable SEO and PPC results
  • ✓ Strong technical troubleshooting
  • ✓ Plain-language client education

Cons

  • − Pricing is custom rather than published
  • − Best fit only for consumer-facing law firms
★★★★★ Scott W. October 2025

Just got off a Zoom call with Jeff, and he was exceptionally helpful with tips for advertising for my one-person law firm. We discussed all aspects of advertising, not just the services he offers. Highly recommend. Scott Walters

★★★★★ Daniel G. March 2025

Sam and team continues to be my go to for all things website and SEO for attorneys. I could not recommend them more.

★★★★★ Bart S. August 2024

Hired them 6 months ago and their work on our SEO has produced drastic improvements in a relatively short amount of time. We went from ranking outside the top 10 in most queries to being in the top 5 in almost all important searches. Special shout out to Wil for his hard work and to Gyi for always willing to give input. I picked this outfit after months of research and it’s paying off. Highly recommend this digital marketing agency for law firm owners.

★★★★★ Fountain F. August 2024

Sam and the other folks there have been wonderful to work with! Sam is always responsive and available to set up phone conferences when needed. Very honest and reasonably priced.

★★★★★ Bill F. July 2024

They have been hosting my web site for years, and on the rare occasions that I have needed support, they respond instantly. I highly recommend them.

★★★★★ Gary N. June 2024

I just finished a one hour deep dive into my websites with Attorneysync. These folks know their stuff and brought to light a pile of issues that my sites are experiencing. I cannot thank Jeff and his team enough for the hard work that they provided and the time that they took to educate me. If you are a law firm and want to make sure that your website is in tip top shape (if not, then why did you get one in the first place?), then you need to hire this company to do their work for you

★★★★★ Billy B. October 2023

Each time we're faced with a website issue, I know we're in good hands with Attorney Sync and the issue will get resolved.

★★★★★ Andrew P. February 2023

These folks are pros. With so many people in the digital marketing space claiming expertise, it’s hard to know where to go. AttorneySync are actual experts and they’re a joy to work with. Highly recommend.

★★★★★ Angela S. December 2022

I have been a client of AttornySync for almost 6 years. In that time they build mass amounts of content, shot me to the top of google and came up with creative and innovative ways to market my law firm. I highly recommend them.

★★★★★ Tim M. November 2022

Working with AttorneySync for our firm’s PPC campaigns has been wonderful! They are detailed, transparent, and always seeking feedback & making improvements. The landing pages they made are fantastic as well. Very glad we chose AttorneySync!

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★★★★★ Z H. November 2022

This is a good company that wants to see businesses succeed. I met with Jeff and he was very honest, helpful and professional.

★★★★★ Matthew C. September 2022

AttorneySync is a great business partner. Their marketing plan is helping grow our firm. Megan and the entire AttorneySync team are responsive and have an incredible depth of knowledge.

★★★★★ Nathaniel H. September 2022

AttorneySync is easy to work with and generates phenomenal results. I highly recommend them.

★★★★★ Barry C. September 2022

We are so impressed with AttorneySync and their digital marketing services. We started with an audit of our digital presence and hired them thereafter. Fixes to the website and other platforms quickly followed and we have seen a substantial increase in online traffic, new client calls, and new client contracts. Strongly recommend AttorneySync!

★★★★★ Jennifer R. September 2022

Practical and straightforward marketing advice. Thank you!

★★★★★ David R. August 2022

AttorneySync designed my website a few years back and has been instrumental in managing it and keeping it running smoothly. They are excellent at communicating technical issues to non-technical people, are easy to get a hold of and are very responsive by email. If you are considering working with them - you should do it.

★★★★★ Jim H. January 2022

We have been working with AttorneySync to build our new website and to plan and orchestrate our marketing. Both have been professionally handled with better than expected results even in a pandemic. Thank you!

★★★★★ Thomas L. October 2021

Diligent and detail oriented. AttorneySync has done a great job staying on top of our SEO and marketing.

★★★★★ Jeremy B. February 2021

AttorneySync has done great things for my new law firm! After nearly 18 years in "big law" I knew literally nothing about websites, SEO, GMB, local, digital marketing, etc., until I started listening to all of Gyi Tsakalakis' podcasts. Convinced Gyi was the expert, I turned to AttorneySync for help optimizing my website and with digital marketing generally. Working with Jeff Berman and their Operations Team (Barbara!) has been great! The AttorneySync team has been friendly and responsive, and they have delivered results. I plan to work with AttorneySync on several digital marketing and website initiatives on continuing basis as I try to take my new law firm to the next level! Highly recommend!

★★★★★ Peter W. January 2021

Sam and Cate have been terrific on my on-going and slightly unusual web project. They have gotten to know my business and approach, and they are committed to my success and improving my digital marketing. I am not otherwise a fan of most legal marketing, but AttorneySync has great, knowledgable, and friendly folks in Sam and Cate.

★★★★★ Steven G. January 2021

I’ve been working with Gyi for over 10 years. He is a trusted voice who I depend upon. In fact, he has helped to transform my own business. I have referred several friends to him over the years, including some of the nation’s most respected lawyers. I know they would agree with every word I have written. He is honest and he cares about his clients. He is someone you can depend upon. I honestly feel like I owe him so much, and I’m very grateful for all the help he has provided to me over the years.

★★★★★ Susan I. November 2020

These guys helped us with some important aspects Google Screened Local Services Ads lead gen campaigns in the personal injury lawyer vertical. Smart and not pushy. My experience is that they genuinely seek to understand exactly which hurdles and obstacles we're experiencing while trying to reach our marketing goals, and then work to provide a well-crafted solution.

★★★★★ Paula R. October 2020

Attorney Sync is attentive to our marketing needs and the changing digital market. We get assistance with "hard copy" styles of marketing too, i.e. local printed newspapers, magazines, etc. We can ask the question of, "Is it going to be effective?"

★★★★★ Gabriel C. July 2020

I appreciate that I get quarterly plans that I formulate together with the Attorney Sync team and then we have monthly calls to see how we're doing on those quarterly plans. Getting monthly reports on website stats, call volumes, and historical comparisons is also very helpful. I highly recommend the Attorney Sync team!

★★★★★ Whitney J. July 2020

Very helpful in getting a technical issue with our name servers resolved (for the record, we were the ones for caused it). We noticed the problem at 9 a.m. EST, and despite being in a separate time zone, they responded in minutes and were able to help us get the problem resolved quickly.

★★★★★ Alan November 2019

Sam and Cate have been great to work with. They are frequently coming up with new and creative ideas to increase my digital presence. My traffic and more importantly, web leads and cases have increased since working with them.

★★★★★ Ronald I. November 2019

Working with AttorneySync we have been able to grow our business exponentially over the last 24 months. I enjoy working with them including a clear laundry list of branding, digital and PR for an affordable budget.

★★★★★ Russell T. January 2019

AttorneySync was a terrific partner in growing my online presence. Their team is knowledgeable, very responsive and attentive to detail. I highly recommend their services.

★★★★★ Chad M. December 2018

While most companies dealing with legal marketing act like a black box that you can only pry info out of by opening your wallet, Gyi has helped me (and a number of other lawyers I know) with simple questions many, many times. They're good people over at AttorneySync.

★★★★★ Ben S. October 2018

I’d recommend AttorneySync to any attorney working to get a handle on their SEO and local SEO marketing efforts. I know as well as anyone how overwhelming this task can be and AttorneySync can provide you with a practice guide to leverage your strengths.

★★★★★ Jennifer D. June 2018

We hired AttorneySync to redesign our website in a fairly short period of time. Adam and Cate did an awesome job with the website. They were very communicative, providing us frequent updates and even delivered our website before the anticipated date! I highly recommend AttorneySync.

★★★★★ Lisa S. February 2018

I had a horrible problem: Googlebot was not indexing my site. Thanks to Gyi Tsakalakis of AttorneySync, the problem was resolved. It took a lot of work, but he helped fix it. I could never have done this myself.

★★★★★ Doug Z. January 2018

I hired AttorneySync to create and immigration website for my firm and the work they did exceeded my expectations. I would recommend them to anyone who needs to have a new website created.

★★★★★ Peter V. August 2017

AttorneySync has been an outstanding resource for my law firm for many years now. They have a very knowledgeable and dedicated staff. They are professional and easy to work with. Above all, they deliver reputable, high quality marketing for my legal practice.

★★★★★ Stephen M. October 2016

I have been a client of Attorney Sync for about one year. They are fantastic. Extremely responsive, and highly ethical - which is not the case with all search and e-marketing firms. Also, a real nice bunch of people that I enjoy working with. Our particular account manager is so efficient and responsive, I feel that she may be a droid, although I know she is a real live person. If you are a lawyer, and not one of my competitors, then I highly recommend.

★★★★★ Matt S. June 2016

We just started working with AttorneySync and could not be happier. Their design team built a stellar new website and now we are working with their amazing SEO team. I highly recommend AttorenySync!

★★★★★ Mark C. May 2016

Suffice it to say that Attorney Sync has exceeded our expectations! Attorney Sync has worked with us for about 3 years, and during this time they have quickly and professionally addressed our every request including website improvements, page additions, SEO, and website security. In fact, when our former SEO company couldn't find the problem with our website, it was Attorney Sync which diagnosed--and solved--a problem caused by a hacker. Their pricing is fair, their responses professional, and, most importantly, we trust their work and their suggestions. In particular, we work directly with Jeff who personally responds to every email. It's very pleasant to have a direct contract and a continuing contact within Attorney Sync. Through the years, we have developed a relationship which is increasingly important in this virtual world. Jeff has successfully seen us through two critical website issues, and one critical email issue; he have helped improve the design and look of our pages, he have overseen the optimization of our website, and he is able to communicated his suggestions and improvements to me in a way that I can understand.

★★★★★ Anna R. April 2016

Attorney Sync provided real, substantive answers to SEO questions I have been struggling with. They are knowledgeable, helpful and really care about providing value. I’ve spoken to a fair number of web design companies and they usually try to sell me on things I don’t want or don’t care that much about. In contrast, Jeff Berman just focused on the topics that I wanted help with and provided the expert knowledge and perspective I needed to make the best decisions about how to prioritize my time and energy.

★★★★★ Esther L. January 2016

After having a very traumatic experience with another website developer (who ran over a month past the deadline, made it impossible for me to change myself without knowing CSS code, and my website still had several major compatibility issues after he finished), I was nervous about hiring another website developer to fix all of the problems that the first guy created. I was so lucky to have found Jeff at Attorney Sync. Jeff's partner, Gyi, gave a presentation at my legal incubator program. From what I gathered from the presentation, Attorney Sync, seemed to be primarily focused on high end websites for big personal injury law firms that can pay for expensive websites. I didn't consider them to fix my website because I thought I couldn't afford them, as a solo practice attorney just starting out. I had such a hard time finding someone and because I kept asking Gyi questions about how to fix it myself, he introduced me to Jeff. Jeff was such a life saver. Not only did he fix my website, he redid the whole thing, which was not in the contract. He gave me a premium theme and kept everything very affordable, at a flat fee, which was hard to find. Jeff was very pleasant to work with and patient; I had quite a few unexpected matters arise that delayed my response time, but that never annoyed Jeff. He answered all of my questions and was not upset when I asked for small additional adjustments not in our original agreement, unlike my last website developer. My first developer was in Normal, IL, so everything was done electronically by e-mail. Although Jeff and I communicated primarily by e-mail, Jeff had me come to their office twice to discuss the website. It was nice to have this face to face interactions because some things are easier to communicate in person, especially when it is visual and takes a lot of typing to describe, versus just pointing. Jeff was also very receptive to my ideas and unexpected changes along the way, which I immensely appreciated. He also made the website accessible for people with visual impairments, which was important for me since I'm practicing disability law and have a physical disability myself. I am incredibly happy with Jeff's finished product. He was willing to make the small changes I wanted and taught me how to make the changes to my contact information I may need to update in the future, in a manner in which I could easily understand (no coding needed). I haven't had problems with the website since it was finished. I would definitely recommend Jeff and will use him again. I would encourage all different attorneys and even non-attorneys to consider using Attorney Sync for their website needs, especially since Jeff and Gyi provide individually tailored services at different price ranges and pricing options. I know that they moved to another office, so I'm not sure about the wheelchair accessibility, but I think Jeff said it was accessible.

★★★★★ Jon W. September 2015

Over the last two years I had conversations about updating my website with several CTO's, designers and firms until I finally came full circle back to AttorneySync when the push for mobile friendly sites became a must with Google and with the changing habits of consumers. The process was simple and allowed me to have as much input and review as I wanted and needed. The AttorneySync design team was highly responsive and professional. They worked under tight deadlines and incorporated all of the copy, images and design challenges that I threw at them. Since launching in April my business has definitely improved and compliments are far more frequent than experienced over the past several years. I strongly recommend them if you have web design, development or marketing needs.

★★★★★ Marc B. April 2015

I sent Gyi a message off one of his blogs with a narrow question relating to NextGen lawyer marketing. I expected a brief reply within a week. Instead, I received, within an hour, an encyclopedic reply that covered the entire waterfront of lawyer marketing. Thank you Gyi for your superb guidance.

★★★★★ David W. April 2015

I first saw Gyi Tsakalakis speak two years ago at a marketing conference. I have followed him ever since for his knowledge and wisdom on internet marketing. Our firm has incorporated many of his tips into our marketing efforts. He's a good one!

★★★★★ Matthew W. January 2014

I have nothing but the highest praise for AttorneySync. They are not the first SEO company I have used so I am able to compare them. While I truly believe the other companies I have used meant well, they were not able to deliver in my highly competitive market of personal injury law in Chicago. AttorneySync thinks out of the box and recommends plans that not everyone and their brothers are doing. Since they have been on my team, we have had a substantial increase in high quality links and traffic. I have little doubt that with AttorneySync on our team, we will have a competitive edge in our market.

★★★★★ Mark M. November 2013

Attended a webinar given by Gyi. He was very knowledgeable and has helped me out substantially afterwards. Every indication is that Attorney Sync is serious about staying at the forefront of the ever-changing world of internet marketing and Google. Assistance has been very professional, courteous and beyond the call of duty.

Source: Google reviews, fetched July 2026.

Frequently Asked Questions

Does AttorneySync work with businesses outside the legal industry?

No. AttorneySync exclusively serves law firms and specializes solely in digital legal marketing.

Are clients locked into long-term contracts?

No. AttorneySync delivers value on a monthly basis with no long-term contracts, and clients retain ownership of all domains, accounts, content, and data.

What kind of results can law firms expect from AttorneySync?

Results vary by firm, but case studies highlight outcomes such as 10x return on investment, 91% growth in cases, and 81% growth in consultations.