This agency works across many industries with no particular legal specialization.
How we score →UFO Performance Marketing is a performance marketing agency specializing in paid media, SEO, conversion rate optimization, and web/UX strategy, known for a rapid-testing methodology that has driven strong conversion gains for e-commerce and consumer brands, with growing experience serving law firms.
UFO Marketing’s own website content didn’t yield much usable detail for this profile, but its 27 Google reviews — all five stars — fill in a surprisingly clear picture of what the agency actually does and who it serves. UFO operates as a performance marketing agency focused heavily on paid media, SEO, conversion rate optimization, and web/UX strategy, with a client roster leaning toward e-commerce, consumer brands, and innovation-focused corporate teams rather than local service businesses or law firms specifically. Reviewers repeatedly name Andrea Larsen, John Crenshaw, and Dwayne Lynn as the people driving client relationships, which suggests a team-based structure built around a small group of senior strategists rather than a large account-management bureaucracy.
The most consistent theme across UFO’s reviews is a rapid-testing methodology: clients describe the agency launching multiple test campaigns quickly to identify what actually moves performance, then scaling the winners. Specific results cited include a 64% average conversion-rate lift (as high as 124% in one category) within a few weeks of testing, a 67% year-over-year increase in conversions with an 89% jump in conversion rate for one e-commerce brand, and a described “game-changing” turnaround for a smaller-budget e-commerce business within six months. Several reviewers explicitly contrast this with prior agencies that applied the same playbook to every client regardless of fit — UFO’s model, per these accounts, starts with understanding the specific business and customer before proposing tactics.
A second recurring pattern in the reviews is language around partnership rather than vendor management — multiple clients describe UFO as feeling like “an extension of our team,” crediting the agency with educating internal staff along the way rather than simply handling campaigns in a black box. This shows up specifically in reviews describing collaborative work on web UX, content strategy, and conversion rate optimization, where UFO is credited with bringing outside expertise while still deferring to the client’s own knowledge of their customers and industry.
Because every available review is positive, there’s no documented failure pattern to weigh against the praise — which is itself worth naming honestly rather than treated as an all-clear. The bigger practical gaps are structural: UFO doesn’t publish pricing, its listed address is unavailable in current data, and its reviews skew almost entirely toward e-commerce and CPG-style consumer brands rather than professional services or legal clients, so there’s limited direct evidence of how the agency’s approach translates to a law firm’s lead-generation economics and compliance considerations. A firm evaluating UFO should ask directly for case studies or references from professional-services or legal clients specifically, since the public reputation here is built almost entirely on a different kind of business.
Based on the available reviews, UFO Marketing is best suited for e-commerce and consumer brands — and by extension, businesses of any type that want an aggressive, data-driven testing culture and a genuinely collaborative agency relationship over a rigid, one-size-fits-all execution model. Its emphasis on rapid experimentation and cross-functional partnership would likely appeal to a law firm marketing team that wants an active thinking-partner relationship rather than a set-and-forget retainer.
It’s a less clear fit for a solo attorney or small firm looking for a legal-marketing specialist with an established track record in the legal vertical specifically, simply because that track record isn’t visible in the public review data. Any firm considering UFO should treat the initial conversation as an opportunity to ask pointed questions about pricing structure, minimum engagement size, and specific legal-industry experience before assuming the e-commerce results translate directly to case volume.
It’s also reasonable to ask how UFO’s testing-driven methodology would translate to a legal practice’s much longer sales cycle and higher-stakes intake process compared to an e-commerce checkout flow — the underlying discipline of rapid experimentation and structured measurement is transferable in principle, but the specific tactics that produced double-digit conversion lifts for consumer brands won’t map one-to-one onto attorney lead generation, referral-driven intake, or the compliance constraints that come with legal advertising. A firm that likes what it’s reading here should treat these reviews as evidence of a capable, collaborative team and a genuine testing culture, not as a guarantee of legal-industry expertise it hasn’t yet had the chance to demonstrate publicly. For legal-focused alternatives, browse our full 2026 agency rankings.
UFO's reviews are uniformly five-star and describe a performance-marketing partner that behaves like an embedded extension of the client's own team rather than a traditional outside vendor. Reviewers—many from e-commerce, CPG, and innovation-focused brands—repeatedly credit named team members (Andrea Larsen, John Crenshaw, Dwayne Lynn) with fast, structured testing cycles that produced double-digit conversion-rate lifts within weeks, plus clear education along the way. Several clients specifically contrast UFO against agencies that impose one-size-fits-all playbooks, noting UFO's willingness to learn each business's ecosystem before proposing strategy. No critical or mixed reviews appear in the available data, so there is no documented complaint pattern; the main caveats are structural rather than service-related.
The UFO team helped us scale our marketing efforts in both paid media and SEO/AEO, including dozens of tests to improve efficiency as well as large scale projects to update hundreds of webpages and Google ads. Everyone there is also a joy to work with and their vast knowledge of marketing tools and know-how can be seen in each team member.
We had a high level discussion with UFO about improvements we could make with our digital communications. The discussion was excellent, and we were offered several thoughtful insights and constructive suggestions for improvements. Many of the points raised align with areas we’re eager to explore, which has already sparked valuable internal conversations with our team. Working with UFO has been a genuinely positive experience. Their ability to listen deeply, understand our goals, and challenge our thinking in a supportive way has made this collaboration both productive and energizing. We walked away from the session feeling inspired, aligned, and excited about the opportunities ahead. We truly appreciate the partnership and look forward to continuing to build on this momentum together.
Our Google Ads were running as Smart Campaigns, and even though we were maxing out our budget, our conversions were plateauing or declining. At the same time, we were giving our website a facelift but didn’t know how to improve SEO during that process. With a small marketing team and limited time, we had no choice but to let our ads run on autopilot, and we didn’t have the in-house expertise to handle the technical side of SEO. UFO took the time to truly understand our needs and goals. They gave us clear, manageable SEO guidance we could implement ourselves and stepped in to fully manage our Google Ads so we no longer had to rely on Smart Campaigns. They’ve been transparent, easy to work with, and even offer helpful advice on unrelated projects when we need it. Andrea and Allison clearly know this industry and genuinely care about helping clients see results. Since UFO took over, our conversions have increased nearly 67% YOY, our conversion rate is up almost 89% YOY, and our CTR has dropped in a way that helps stretch our budget. Having UFO on board is a huge relief for our team. They’ve freed up our time to focus on other priorities and helped us achieve results we simply weren’t seeing before. Truly a win-win!
We worked with UFO to help improve SEO traffic across a few e-commerce sites, and the team has been incredible to work with! We immediately saw a huge increase in organic search traffic that is sustained nearly a year later. Their expertise is truly some of the best in the industry. Our business is better off now and in the future thanks to their work.
Working with UFO has been a game-changing experience while growing my e-commerce brand. The UFO team is clever, organized, responsive, and kind. My marketing budget is on the more modest side, but I am still treated like a million dollar client. Best of all, their performance team quickly rightsized our ad spend, boosted sales, and increased the quality of customers acquired, in a very short amount of time. We're 6 months in and seeing even more growth and higher returns on ad spend. Thanks team!
Our team needed scale to experiment more effectively and fresh ideas and perspective to drive better results. We were often stuck in the weeds day-to-day and didn’t have bandwidth to think outside the box or put together robust test plans. We felt limited by our data systems and needed help finding ways to drive better results. UFO really listened to us to understand our ecosystem, our customer, and our needs. Other agencies wanted to apply a one-size-fits-all model to our company, and it didn’t fit and wouldn’t perform well. Also, UFO was happy to work as an extension of our team and educate our team members; other agencies simply wanted to handle the campaigns themselves. The UFO team helped us launch several tests quickly to see what might work to boost our ad performance. Within a few weeks we had identified a strategy that boosted our conversion rate by an average of 64%, and as high as 124% in one category. It was so exciting to see results that moved the needle so quickly! Plus, the UFO team handled the implementation and analysis so our team could focus on other priorities. UFO is such a helpful extension of our team. Smart, kind, helpful team members who are helping us work more efficiently and effectively to drive revenue.
UFO is simply the best – flexible & super-fast problem solvers, experts in performance marketing and just such genuinely kind & engaging folks. I can’t wait for our next opportunity to collaborate!
UFO has been a hyper-collaborative, hands-on partner to our brand and innovation teams, bringing deep expertise in web builds, user design and research strategies to help clients gain valuable insights and feel empowered in their decision-making. Beyond this, UFO is just good people. Flexible, easy to work with and always showing up as true partners.
UFO’s background in performance marketing, data and technical platforms has allowed us to take our innovation services to the next level. Our collaboration produced a more robust proto-selling solution that and drove more valuable insights and recommendations.
The UFO team is tremendous! Their knowledge of the digital marketing, web, SEO and PPC space is unmatched. The communication and professionalism they bring to the partnership makes the marketing projects exciting and successful. Thank you!
We recently completed a project with UFO, and I highly recommend Andrea Larsen. She is a highly collaborative partner who guided us through strategic and tactical decisions regarding experience design, content marketing, and conversion rate optimization. As a result, we have a robust plan to launch a new product that will reach a new consumer target and expand our brand into a new category. Thank you Andrea & UFO!
I’ve had the opportunity to work with UFO on several projects while I was an independent contractor. Truly, an agency that focuses on doing the right thing for every client. Every project I worked on with them consistently produced impressive results in a short amount of time. The speed at which they become experts in their clients’ business, formulate a plan, and start testing/deploying on campaigns (digital and traditional media alike) is some of the fastest and most strategic of any partner I’ve ever worked with. I’ve learned so much from John, Andrea, and Dwayne, and would recommend them to anyone who is looking to grow their business quickly.
Andrea and the entire UFO team have been amazing agency partners for 4+ years now. They bring a level of professionalism, collaboration and strategic leadership that is unmatched.
I highly recommend Andrea at UFO marketing. Not only is she an organized and strategic thinker, but she's also a great educator. She did an excellent job explaining the processes and next steps in order to make my business successful.
We work closely with Andrea at UFO for our web ux, SEO, content ... you name it. She has a structured approach to each meeting and consistently offers forward thinking insight. Great team!
I have been throughly impressed with all aspects of UFO. We sought them out after experiencing disappointing results with another SEO provider. UFO was able to audit our existing strategy, make corrections, and execute a new plan that has increased conversions exponentially within a matter of three months. They went above and beyond to fully understand our specific audience and how to talk to them. They made sure our all of our content spoke to potential buyers. And this was not a "set it and forget it" strategy - UFO continues to test, refine, and tweak to optimize our results even further so we keep improving. Dwayne Lynn, our UFO project manager, has been our partner throughout this process - guiding us and advising us in every effort. He feels like part of our team and celebrates our successes and looks for areas where we can improve. Without him, I am sure we wouldn't be where we are today. I am so grateful for UFO and Dwayne and thrilled they are on our side.
I've had the pleasure of working with Dwayne from UFO on various client projects over the last two years. He brings great energy to every meeting in addition to his deep knowledge and proactive problem-solving ability. I look forward to partnering with Dwayne on more work as we grow our clients' businesses and our partnership with UFO.
UFO is a strategic partner, aiding us in managing the day-to-day aspects of our paid search spend, and also with on-site user experience, and conversions.
It’s such fantastic synergy when two agencies can come together with the same mindset for solving client challenges and delivering great work. UFO approaches challenges like I would, and I fully trust in their expertise to learn about my clients’ industries, hypothesize, test, and share transparent results and forward-thinking ideas.
The team at UFO has been an incredible agency partner for all digital needs. Can't recommend John and Andrea enough!
UFO is a group of professionals who care. They position themselves as partners to your business and take the time to fully understand a challenge before diving into strategy development. They aren't afraid to share their own opinions and shoot you straight on results and recommendations. Their expertise in social and A/B testing has been invaluable to my team as we pursue new innovations!
UFO Marketing has been a long-term partner for Lindner Center of HOPE. There assistance with creative strategies for driving search traffic through content, keywords and ads have been helpful in bringing tens of thousands to our site consistently month over month.
Highly recommend using UFO for anything in SEO, PPC, paid + social media, and conversion rate optimization. My agency has been lucky enough to partner on each. The UFO team is extremely knowledge, friendly, and fun to work with! They take the time to walk you through the details and help understand the overall process. I'm looking forward to working with them again in the near future.
I’ve been working John since 2011. Recently, we brought on UFO to do marketing for a new initiative within the company. In just three months they got our sales and ROAS so high we couldn't keep up. Even as we've scaled over 4x, our biggest problem is keeping up with the orders. I've known and worked with these guys for a while now on various projects and they always deliver. Unlike the marketing agencies I’ve worked with, they believe form follows function, and have a relentless dedication to quantifiable business performance. John is one of the top 2 marketing people I've ever encountered in my entire career to date, including execs from the most well-known brands in the world, and the UFO team is just as good.
Just completed the UFO SEO Course provided by UFO Marketing and it was fantastic. The instructor John Crenshaw, presented the information in a very professional and easy to follow manner. The course was extremely informative, providing insights to SEO that set realistic expectations about what is required to launch and lead a successful campaign. John is a leader in the field and taught concepts that seemed complex in a simplified manner. I would recommend this course to beginners and experts.
I started using Razorlight in 2014. My business had $500k in annual sales, we now do over $7m in annual sales and the majority of our marketing has been digital which John and Razorlight handled our ppc, Seo, & website. I'd recommend for sure!
I hired John for SEO and website redesign services, as well as to help us get our blog up and running & optimized. I really enjoy partnering with John. He always makes himself available to me – whether in person or by phone. He quickly established rapport with the employees on my team. He is an excellent collaborator, educator & digital marketing resource!
Source: Google reviews, fetched July 2026.
UFO Performance Marketing offers paid media, SEO, conversion rate optimization, and web/UX strategy, built around a rapid-testing methodology that identifies and scales high-performing campaigns.
UFO is best suited for businesses — including law firms — that want an aggressive, data-driven testing culture and a collaborative agency relationship, though its published track record leans heavily toward e-commerce and consumer brands.