Good2bSocial, a division of Best Lawyers® founded by a former attorney, occupies a somewhat unusual position in legal marketing: it runs client-facing digital marketing engagements for law firms and legal technology companies, and it also sells legal marketing education directly, through certification courses aimed at lawyers and in-house marketers. Both sides of the business show up clearly in its public reviews.
Two Businesses in One
The agency side covers SEO and AI optimization (AIO), PPC and programmatic advertising, ADA-compliant website design with conversion rate optimization, content marketing (blogs, podcasts, video, webinars), full social media management, and higher-level strategy work including digital marketing audits, account-based marketing, and marketing technology consulting. The training side offers customizable, multi-week digital marketing certification courses covering social media, SEO writing, and general digital strategy, taught to both lawyers and legal marketing professionals. A firm evaluating Good2bSocial should be clear about which service it’s actually buying, since the two functions draw somewhat different review populations and expectations.
Client Range
Good2bSocial explicitly serves firms across the size spectrum, from Am Law 100 firms down to solo and boutique practitioners, plus legal technology companies and other legal service providers. Client reviews reflect that range: one solo founder describes launching a firm with help defining brand positioning and market strategy from the ground up, while other reviews describe firms with eight-plus years of continuous SEO and social media work under the Good2bSocial name.
What the Reviews Reveal
The strongest theme in client reviews is a consultative, listening-first approach — reviewers describe the team taking real time to understand a specific practice area before proposing strategy, rather than applying a generic template. Named staff, particularly CEO Belinda Di Giambattista and Director of Digital Marketing Emily Knoll, are cited for hands-on involvement that in one case included weekend and late-night working sessions during a firm launch. Long-tenured clients describe steady visibility gains and dependable monthly attention from account staff like Mae and Mary.
One review stands out for its candor: a client of many years describes early “stumbling blocks” in the relationship, then credits a change in company leadership with directly addressing the issues and rebuilding trust. That kind of transparency — acknowledging a rough patch rather than presenting a spotless record — is unusual to see in a public review and suggests the current team has actively worked to fix service gaps rather than just accumulate new positive reviews on top of old problems. The training course reviews are separately and uniformly positive, with attendees praising practical, non-generic content and specific instructors by name, including Guy Alvarez and Talia.
The Best Lawyers Connection
Good2bSocial’s affiliation with Best Lawyers® is worth understanding on its own terms. Best Lawyers is a long-running peer-review attorney recognition and ranking publication, and Good2bSocial operates as its digital marketing division, which gives the agency a built-in vantage point on how legal directories, peer recognition, and reputation signals interact with SEO and content strategy. Reviewers don’t dwell heavily on this connection, but it’s a distinguishing structural feature relative to independent legal marketing shops: Good2bSocial sits inside a broader legal-recognition ecosystem rather than operating as a standalone agency, which can be an asset for firms that also want visibility within Best Lawyers-adjacent channels.
Where to Be Careful
Because a meaningful share of Good2bSocial’s public reviews are about its training courses rather than ongoing client marketing engagements, firms should ask specifically for client references and case studies tied to the agency services they’re considering, not just course testimonials. Pricing is not published for either the agency or training side.
Practice Area Range
Good2bSocial’s client base and stated practice-area coverage is broad, spanning personal injury, family law, commercial litigation, corporate law, labor and employment, white collar defense, healthcare law, immigration, bankruptcy, and trusts and estates. That range is consistent with an agency built to serve BigLaw as well as boutique and solo practitioners, but it also means a firm should ask specifically how much practice-area-specific content and keyword expertise Good2bSocial has in its own niche, rather than assuming broad coverage across many areas guarantees deep expertise in any single one.
Best Fit
Good2bSocial suits law firms of any size that want a marketing partner steeped specifically in legal industry dynamics and comfortable working closely with founders as well as established practices, and firms or legal marketers who might also value access to Good2bSocial’s training content as a supplementary resource. Firms burned by past agencies with generic, one-size-fits-all strategy will likely find the consultative approach here to be a meaningful difference, provided they verify recent, engagement-specific results during the sales process. Firms weighing its content strength can see our top 10 picks for law firm content strategy agencies, and its website work is covered in our list of the best law firm website design companies.
