This agency works exclusively with law firms.
How we score →iLawyer Marketing is a law firm marketing company that works exclusively with law firms across the United States. Since 2005, their in-house team of over 40 employees has specialized in SEO, web design, Google Ads, video production, and paid search to help law firms achieve first-page Google rankings and generate more signed cases.
Since 2005, iLawyer Marketing has worked exclusively with law firms, and its San Diego-based team of more than 40 people delivers SEO, web design, Google Ads and paid search, video production, Facebook advertising, OTT/streaming ads, and content asset creation, all kept in-house rather than outsourced. The agency caps how many firms it will take on in a given market, a structural choice that shows up directly in how clients describe the relationship.
The most consistent theme across three-plus decades of Google reviews, dozens of them years-long relationships, is exclusivity of focus. Reviewers who have used multiple “SEO specialist” agencies before landing with iLawyer specifically credit the firm’s legal-only orientation with producing results those generalist agencies couldn’t: accurate legal terminology in content, keyword strategy tuned to how prospective clients actually search for attorneys, and account managers who understand a law firm’s business model rather than treating it like any other small business. Several long-tenured clients — some citing 10+ years with the firm — describe consistent first-page rankings for competitive personal injury and wrongful death keywords, along with account teams (Alex Morris, Eric Bersano, George Aquino, Richard Levine, Carissa Castle, and Sarah Blakely appear most often) that stay engaged well past the initial website launch, with regular calls and transparent monthly data.
Multiple reviewers specifically praise iLawyer for not pushing cookie-cutter packages or aggressive upsells, and for scaling a firm’s SEO and ad spend alongside its growth rather than trying to sell the maximum package up front. One reviewer contrasts this directly with more aggressive competing SEO firms, framing the lack of a hard sales push as a genuine differentiator rather than a lack of ambition.
Set against that record, a recurring minority of complaints centers on the front end of the relationship: prospective clients describing a difficult time getting a callback or follow-up pricing information from intake or sales staff, sometimes after multiple attempts across several weeks. That’s a notable inconsistency given how strongly existing clients praise ongoing account responsiveness — it suggests the sales and intake process doesn’t always reflect the same standard as active account management. A smaller number of former clients report a more serious version of dissatisfaction: paying five figures for a website and content they describe as generic or subpar despite being sold as custom, unclear or absent ranking improvement, and in one case, a $750 charge to swap a single image that the client says was never disclosed upfront. These reviews are outliers relative to the broader volume of long-term positive relationships, but they’re specific and detailed enough to take seriously rather than dismiss.
What distinguishes iLawyer from generalist agencies that also serve law firms is how consistently that specialization shows up in the specific complaints and compliments reviewers raise. Clients don’t just say “good SEO” — they describe legal keyword strategy tuned to personal injury and wrongful death search behavior specifically, content that uses correct legal terminology rather than generic marketing copy, and account managers fluent enough in legal practice economics to have substantive strategy conversations rather than surface-level check-ins. That level of specificity across dozens of independent reviewers, spanning markets from Seattle to Atlanta to the Inland Empire, is a stronger signal of genuine legal-industry expertise than a shorter or more generic review set would provide.
iLawyer doesn’t require long-term contracts, which reviewers frame as a meaningful point of trust, though pricing is understood by multiple reviewers to run on the higher end of the legal marketing market — “you get what you pay for,” as one long-time industry referrer put it. Firms should get a clear, written scope of work and change-order pricing before signing, given the handful of complaints about surprise fees for minor edits.
iLawyer Marketing is a strong fit for solo practitioners through larger firms that want a marketing partner focused exclusively on legal clients, value a low-pressure, consultative sales relationship, and are comfortable paying a premium for specialization and long-term account continuity. Given the pattern in reviews, firms evaluating iLawyer should push hard for a detailed scope of work and specific pricing during the sales process itself, since that stage draws the most inconsistent feedback even though ongoing account service is the agency’s clear strength. Personal injury firms should also see our ranking of the best personal injury marketing agencies for more specialist comparisons.
The large majority of iLawyer Marketing's reviews are strongly positive, with attorneys repeatedly naming account staff such as Alex Morris, Eric Bersano, George Aquino, Richard Levine, Carissa Castle, and Sarah Blakely for responsiveness, transparency, and multi-year results in SEO, PPC, and web design, including firms citing a decade or more of continuous work and first-page rankings for competitive personal injury keywords. Several reviewers specifically praise the firm's exclusive legal-industry focus and lack of high-pressure sales. Against this, a recurring minority of complaints describes serious pre-sale unresponsiveness from intake staff, and a smaller number of former clients report paying substantial sums for websites or content they found generic or subpar, unclear ranking results, and unexpected high fees for small change requests.
Has done great work on my website, and I can't say enough great things about Duncan!
Jeff Berner is fantastic and works through finding the most effective strategies and ideas. He stays on top working with direct leads and monitoring the spend. You get a team of people working with you to enhance your business and Jeff does an amazing job!
We have had an excellent experience working with Sarah Blakely and Carissa Castle at iLawyer. Sarah is extremely knowledgeable and provided invaluable guidance throughout the entire website creation process. She quickly identified our needs, offered clear and insightful recommendations, and confidently led us down the right path from start to finish. Carissa has also been a joy to work with. She is incredibly responsive, ensures updates are completed quickly, provides timely feedback once projects are finished, and serves as a fantastic go-between to keep everything moving smoothly. Together, Sarah and Carissa make the process seamless and enjoyable. We highly recommend working with them and the iLawyer team.
ILawyer is both a small company and big enough company to take care of your needs. I have been using them for over a decade with outstanding results. It's nice to know I can count on them to deliver results.
We just launched our new website with this iLawyer and couldn’t be happier! Working with Eva on the site build was a great experience. She really understood our vision and made the whole process smooth and stress free. Our account manager George has been amazing. He’s been going above and beyond since day one! Super helpful during the transition from our old agency and always quick to respond. Thao has been awesome at breaking down the technical side of our paid ad campaigns in a way that actually makes sense, which I really appreciate. They both stay in close contact and always keep me in the loop. The whole team is very knowledgeable, friendly, and easy to work with. Highly recommend!
iLawyer has been one of the biggest blessings for our law firm. Their entire team is professional, courteous and very knowledgeable. They walked us through the process and we're already reaping the benefits of working with them. I highly recommend iLawyer.
iLawyer Marketing has been great to work with. Carissa, Thao, Sarah, and Natasha are all amazing. They do excellent work, are very responsive, and have great ideas. They don't try to upsell and are very good about setting and meeting expectations. They have corrected and revived my firm's LSA account and are getting excellent resuts.
Terrible customer service. Based on the website designs displayed on the site, I was interested in hiring them for our firm's marketing and website. I called once and spoke with their intake - no callback or contact. Filled out their website contact form - no callback or contact. I called a second time and mentioned that no one had contacted me despite my attempts - got a callback that day with an apology for the delay and some information. The representative indicated he would send me some pricing information via email - never received it. Called a third time and spoke to their intake team again, this time stating I wanted a different sales representative - still haven't heard back. If this is any indication of how they treat actual clients, steer clear! (Edited in response to your reply) Would you like me to provide you with the multiple emails and phone records? Your reply is the exact reasons current and future prospective clients should avoid at all costs.
Duncan and Sarah are great to work with. They created a stunning website which, in a matter of a few months, has driven many clients to my office.
ILM has done an excellent job of boosting our SEO. And Steve Sacro is great to work with. All in all, a 5-star experience!
Ilawyer marketing has been great. George and Richard are on top of my campaign. I have seen great results from their efforts on behalf of my firm. I would enthusiastically recommend them!
iLawyer Marketing and Kelsey Meksto are the best!! We've worked with them for years and they are top notch!
We have been working with George Aquino and Richard Levine for over a year now. These guys are on top of their game. They have been instrumental in generating PPC and organic leads in a reliable and efficient way. We recommend these guys highly.
Sarah Blakley is professional, responsive, and knows her stuff when it comes to legal marketing. Highly recommend her for any firm looking to boost their online presence.
Ilawyer Marketing is the best marketing company that any law firm could use. We currently work with Carissa and she has gone above and beyond for our company. She constantly keeps us in the loop on what is being done and has played a key role in the success that we have seen. Carissa always makes herself available for any questions and gives her honest recommendations about what we can do to succeed. She is hands down the best account manager I have ever encountered! Over the past 10 years we have used multiple of the big name companies that advertise as SEO and PPC "specialists." Not one of them have ever produced results in the way that Ilawyer Marketing has produced results for us. We went from not ranking at all, for major personal injury keywords, to now being on the first page and ranking as the first result for multiple keywords! Our firm would not be where we are today without Ilawyer. I highly recommend using them!
I can't say enough positive things about the incredible work done by ilawyermarketing. From the moment we engaged with them, they demonstrated unparalleled expertise and dedication to improving our online presence. They also worked within our budget and unlike other legal SEO companies, understood that as we grew, so would our budget for increased SEO. We started out optimizing our website. We have now worked with George and Richard for over two years, and they have been so good to work with. Honestly, I feel like they treat us like we're their only clients. I loved in the beginning that they didn't try to pitch us on anything cookie cutter, but instead they used our existing logos, fonts, colors, and branding materials and made it work with the website. Then they helped us update a lot of our existing content to fit our SEO goals. Their attention to detail and strategic insights have been instrumental in driving more traffic to our site and increasing leads. Since we began with them, we have also added new offices in new cities, and they have grown with us. We're ranking competitively in all of our markets, and we have been glad at how quickly it has happened. We also added google ads support, and we have been very happy with the results as they have taken that managent off of our plates. They might not have the pushiest sales team like other SEO companies, and that's a good thing. They have been very transparent throughout the process and made recommendations that have paid off in big ways. I would highly recommend ilawyermarketing to any personal injury law firm looking to enhance their online performance. Thank you for your exceptional service and commitment to excellence!
One of the best marketing companies I have ever worked with. Our law firm has worked with ilawyer for over a year now, after a recommendation from the owner of another law firm. The results have been far better than anticipated. We are ranking at the top for even the most difficult keywords. Their service is very responsive and our point person Duncan is not only a pleasure to work with, he knows SEO and the in and outs of any website needs we have. I highly recommend.
Great team at ilawyer marketing. The team is attentive, responsive and professional. I would not recommend anyone other than Richard Levine and George Aquino, they are the best! Keep up the good work.
We approached iLawyer Marketing for a complete website makeover and a revamp of our SEO strategy after a frustrating experience with our previous vendor, whose mishaps led to multiple website crashes and dismal SEO performance. Thanks to iLawyer, our website is now not only lightning-fast and visually stunning, and ranks on the first page of Google. Our Account Manager, Steven Sacro, is a great project manager. Quick responses to emails and transparent timelines for new projects have become the norm. His clear communication style is a standout quality, providing our company with a reliable understanding of when to expect deliverables and the associated costs. One of the things we love about iLawyer Marketing is their exclusive focus on law firm marketing. In our past experiences with other digital marketing companies, we often found a lack of understanding regarding the unique needs of law firms. iLawyer is different. From blog posts to website pages, their content incorporates accurate legal verbiage and effectively breaks down complex legal issues for our readers. This niche expertise also shines through in the success of our Google ads, benefiting from their knowledge of the keywords that resonate best. In summary, iLawyer Marketing's tailored approach gets a 5 star recommendation from us.
My firm and I really appreciate iLawyer Marketing, especially George. They are always so responsive, friendly, and do great work for our website. It's been a wonderful experience, and I would strongly recommended them. Thanks again iLawyer!
I run a law firm in the Inland Empire and have been working with Ilawyering for several years. The team created a website for me that is better than any I have seen, and they assist me in my marketing on the web. They are extremely professional, know the business well, and are easy to work with. Whenever I have questions about strategies, it has been easy to get ahold of them and they always do an excellent job answering my questions. They are fantastic to work with.
iLawyer marketing is a great company with brilliant minds working on the SEO angle of the business. Alex has a wealth of knowledge in the SEO world.
Like one reviewer said, our firm paid for unique content that ended up being generic and essentially worthless. That said, I've gotten a lot compliments on the design of the website, so, I'm thankful for that.
I am very happy with the work that ilawyer has done for my clients. I sold against them for several years when I worked for another web company, but after changing jobs they are the company that I recommend for high-end SEO and web design. I think their designs are some of the best out there and their SEO strategies are unique and thorough. I understand that they are one of the higher priced companies, but I believe you get what you pay for. I generally work with Alex Morris, but have worked with several members of their team and have always had a great experience. My clients are getting a very good return from their SEO and PPC spend, and I would not hesitate to recommend their services.
iLawyer Marketing just completed redesigning our website and we couldn't be happier. They did a phenomenal job of capturing the character of our firm in the new design. Their team executed on our project efficiently and launched the site on time. We look forward to continuing to work with Alex and the rest of the iLawyer staff.
I hired Ilawyer last November 2018 to build an improved website and take over my marketing. I fired them in October 2019. It is now December and my frustration and disappointment has not waned, so I am now writing this review. Hiring Ilawyer was the worst decision I made in the 10 years I have been in business. It took them six months to build the website, i had to be hands on in the process to get it done, and then my organics on google dropped. I repeatedly asked Craig and Alex when I would begin to see the benefit of my investment, but neither of them could give me a straight answer. The only suggestion i could get from them was to invest more money. Disappointed doesn't even scratch the surface of how i feel about my experience with them.
Everything I have to say about Alex Morris can be viewed as cliché, but it's not because it's all true, and he sets the standard for all others in his field. For eleven years, Alex has advised, guided, and directed my marketing and SEO needs. He is not only respected and admired by clients, like me, but his peers - competitors - do as well; they may not like stating it publicly, but they will and do because they accept the reality of Alex's expertise and passion for his work. He goes the extra mile to be the best and to give his client's the best.
We've been working with iLawyer for many years now and are very happy with our results. Finding a good web design/SEO company is not an easy task, and we were disappointed for many years until we hired iLawyer. They are by far the best company we've worked with. Our account manager, Eric, is always very responsive, and provides us with monthly conference calls to stay on top of our progress. Highly recommended!
I highly recommend the internet marketing and video services of iLawyers. Alex Morris is a genius, and the video services are similar to Hollywood quality. They are the best!
Eric, Danny, and the entire staff at iLawyer have been amazing to work with. They are so patient with all of my questions and have always given us nothing but courtesy and care. They made a gorgeous website for us. I highly recommend them.
Our firm has worked with Eric at iLawyer for several years now and we could not be happier with the results they have achieved for us. Their SEO has our website ranking at the top in our industry. We appreciate the monthly data they provide us so we track whether our campaigns and monthly spend are producing results. Any time we contact Eric with questions he gets back to us quickly with an answer. iLawyer has made it easy to work with other marketing and CRM platforms and they always have ideas about how we can improve. We highly recommend iLawyer for your marketing needs!
This is the first, and only, SEO marketing group that has been able to generate real ROI for us. They have done a fantastic job of developing our website and our SEO efforts. Eric Bersano is always available and responds promptly and knowledgeably to all of our inquiries and needs. Eric has been very easy to work with and he is great at collaborating with our social media, TV, and other marketers. iLawyers is a huge part of our marketing success.
I am the marketing director for our law firm & we have been SO HAPPY since making the switch to ilawyermarketing a little over two years ago. Our firm had been with the same website company for 10+ years & were not satisfied with our rankings, results, etc. After much thought & deliberation, we decided to make the move to ilawyermarketing & are so pleased we did. We started completely from scratch, even with a brand new website domain & our rankings have continued to move up; we are on the first page of google on many of our practice areas & #1 on some as well. This isn't a task easily accomplished in the competitive Atlanta legal market. We receive TONS of compliments on our site, our design, and over overall look of our site by lots of other attorneys. ilawyermarketing did the design of our site as well as handles our SEO. I have been extremely satisfied with their customer service. Our sales consultant, Alex Morris, his assistant Craig, the design team, SEO team, & are all EXTREMELY responsive & patient with me & understand how our business works. Often times, we need something done yesterday, and they see to it that the matter gets taken care of in record time. Our firm has recommended this firm to other firms when we know they are searching for a website company because I know they will have the same wonderful experience we continue to have & will be in good hands. If anyone is interested in switching, I would be more than happy to share our experience with them.
iLawyer Marketing is the best legal marketing company in the nation. I am a solo personal injury attorney competing in the Seattle market. When I started my law firm, I had zero clients, no office, no staff, and no website. I worked with Alex Morris and the team at iLawyer Marketing to develop an SEO strategy focused on obtaining high quality personal injury and wrongful death cases in a cost effective manner. Alex Morris and the team at iLawyer Marketing are honest and straightforward. iLawyer Marketing created a highly responsive and visually appealing website. Our work with iLawyer Marketing has resulted in a website that consistently ranks on Page One of Google and Bing for personal injury and wrongful death keywords and searches in the Seattle Metro and Greater Seattle markets. iLawyer Marketing has helped us create a law firm with a regular, steady, and dependable stream of quality personal injury clients. We are able to focus our efforts on providing high quality legal services to injured victims and their families, and leave the online marketing to the professionals at iLawyer. We have been so satisfied with the work and results from iLawyer that in addition to our firm’s main website, we worked with iLawyer to create a practice focused website devoted to PTSD claims for First Responders. I cannot over emphasize the many thanks that I have for the entire team at iLawyer Marketing.
VERY DISAPPOINTED AND BAD EXPERIENCE. I WOULD NEVER HIRE AGAIN. OUR LAW FIRM PAID THEM OVER $20,000. THE SITE THEY MADE FOR US DOES NOT LOOK GOOD OR CLOSE TO SAMPLE SITES THEY SHOWED US BEFORE WE HIRED THEM. I ALSO HAD TO REWRITE ALL THE CONTENT. WE PAID THEM THOUSANDS FOR UNIQUE CONTENT AND IT WAS ALL WORTHLESS. TODAY THEY DEMANDED AN EXTRA $750 JUST TO CHANGE ONE PICTURE. $750 FOR ONE PICTURE!!! NO ONE EVER TOLD US THEY WOULD BE BILLING THAT MUCH TO MAKE SIMPLE CHANGES. WE ALSO DON'T RANK AT ALL ON GOOGLE. IF YOU GOOGLE OUR BUSINESS ADDRESS AND LAW FIRM, OUR LAW FIRM DOESN'T EVEN COME UP. I FEEL COMPLETELY MISLED BY ALEX MORRIS OF ILAWYERMARKETING. THERE ARE MUCH BETTER LEGAL MARKETING COMPANIES OUT THERE FOR A WAY BETTER PRICE. WISH I COULD HAVE HIRED PAPER STREET OR CONSULT WEBS.
iLawyer is the real deal. We’ve worked with many companies over the years but this is the only one that did what they said they were going to do. They built us a great website and got us ranking. I would highly recommend them. If you need SEO, website design and video, this is who you want handling your marketing.
I viewed one of their contracts - horrible! no details, no scope of work! The website they built had multiple errors and images looked horrible.
Source: Google reviews, fetched July 2026.
No, iLawyer Marketing does not require long-term contracts. Unlike many other law firm marketing agencies that push for 2- or 3-year commitments, they operate without long-term contract requirements.
They work exclusively with law firms of all sizes across the United States, from sole practitioners to large firms. They limit the number of firms they take on in any given market to ensure focused attention.
They are the highest-rated SEO firm in the legal industry based on Google ranking data, keep all work in-house with no outsourcing, and maintain a client retention rate of over 90%.