This agency works exclusively with law firms.
How we score →OptimizeMyFirm.com is a digital marketing agency specializing in SEO and content marketing exclusively for law firms, particularly personal injury practices. Since 2012, they have helped attorneys in competitive markets grow their caseloads through local SEO, content development, web design, Google Ads, and Local Service Ads. They offer geographic exclusivity, no contracts, and employ Google Business Profile Gold Level Product Experts on staff.
OptimizeMyFirm.com has been working exclusively with law firms since 2012, based out of Pittsboro, NC, and its client review history traces back further under a related earlier name — Telapost — that shows up throughout the reviews attached to this listing. That earlier chapter of the business focused on many of the same fundamentals it’s built on since: SEO, local search visibility, and website work built on client-owned platforms rather than proprietary systems the agency controls.
The agency’s current offering centers on SEO and local SEO, with Google Business Profile optimization backed by staff described as Gold Level Product Experts, alongside content development handled by in-house attorneys and writers rather than outsourced freelancers. Website builds run on WordPress, are described as fast and secure, and are fully owned by the client firm — a deliberate departure from proprietary content-management systems some competitors use to keep clients locked in. Google Ads and Local Service Ads management rounds out the paid side, along with video production and YouTube optimization. The agency also offers geographic exclusivity, meaning it won’t take on a directly competing firm in the same market, and operates without long-term contracts.
Client-owned WordPress builds, geographic exclusivity, and no-contract terms are the kind of structural details that matter most when things go wrong, not when they go right — they determine how easy it is to leave, or to know a competitor down the street isn’t getting the same playbook. That those specific protections are built into the offering, rather than left as a negotiating point, is a meaningful signal about how the agency positions itself relative to firms that lock clients into proprietary platforms.
Reviews attached to this business consistently describe a hands-on, honest working style, most often crediting the owner directly (referred to as Len in several reviews) for understanding both SEO and the practical realities of running a small business. A recurring theme across multiple reviews is rescue work: clients describe arriving after a previous agency had let their site or Google Business listing lapse, been “held hostage” by another provider, or simply abandoned a project mid-stream, and credit this team with recovering lost listings and rebuilding lost visibility from scratch. Several reviewers specifically praise the agency’s transparency about what SEO can and can’t do — one describes being told almost the opposite of what “dozens of people” had previously told them about links and tactics, and says the more measured approach ended up working better than the aggressive advice they’d gotten elsewhere.
Reviewers also describe ongoing, casual check-ins about business and internet trends beyond the specific deliverables being paid for, suggesting a consultative relationship rather than a strictly transactional one. One reviewer notes increasing their ad spend specifically during a period of business uncertainty because they trusted the team’s judgment on where the money would do the most good — a level of confidence that doesn’t show up in every client relationship of this kind.
The one negative mark on the account is a one-star review complaining about spam phone calls from the business’s phone number — a complaint about unwanted calls, not about service quality or deliverables, and one that reads as unrelated to the actual marketing work described everywhere else in the review set.
This agency is a solid option for personal injury firms — the practice area the agency specifically focuses on — that want a smaller, more personal vendor relationship built around plain talk about what will and won’t move results, plus full ownership of their website and digital assets rather than a locked-in platform. The no-contract structure and geographic exclusivity are both meaningful for firms wary of long commitments or of a marketing partner taking on a direct local competitor.
It’s a weaker fit for firms outside personal injury, since the specialization here is explicit and the review history doesn’t offer much evidence of experience in other practice areas. The review volume is also modest compared with larger competitors, and a portion of the historical reviews are tied to the agency’s earlier brand name rather than its current identity, so firms should ask directly how much has changed in team, process, and results since that transition. Firms that want a large, layered account team rather than close contact with a small, senior-led group should weigh that against the more intimate structure the reviews describe. See how it compares in our local SEO agency rankings for lawyers and our PI marketing agency picks.
Reviews attached to this listing largely reference the agency under its former name, Telapost, and are strongly positive. Clients repeatedly credit the team, specifically owner Len, with honest, no-tricks SEO, reclaiming Google Business listings after being locked out by a previous vendor, and building WordPress sites the client fully owns. Several reviewers mention rescuing accounts abandoned by prior marketing companies and describe an educational, straightforward communication style rather than aggressive sales tactics. One reviewer left an unrelated one-star complaint about spam phone calls rather than service quality. Aside from that, no reviewer describes a substantive service failure, though review volume is modest and skews toward general small-business clients rather than personal-injury-specific feedback.
Receiving spam calls from this number
We've actually increased our advertising with them during the COVID19 pandemic. Our marketing is now more important than ever before. The owner has been a small business owner himself and understands business - he's not just there to sell things. After being jerked around by another Internet marketing agency, Telapost picked up where they left off, cleaned up backlinks, helped get my Google My Business page back into my possession, converted my site to WordPress and have helped tremendously. In addition to SEO we have casual calls where we go over Internet and business trends.
Telapost set me up with a responsive WordPress website and a content strategy. It functions perfectly and is SEO friendly. They also helped with reclaiming a lost business listing.
Len knows SEO about as much as person possibly could! He has helped me understand SEO and how to update my website to capitalize on keywords for better search results. TelaPost is an invaluable service for your business!
Telapost has helped me and people I have referred to them with several web sites. They are ethical and up front about what it will take to get exposure and inbound leads online, helping entrepreneurs grow and expand their business. - An entrepreneur
Helped me set up my google + account and was very helpful!
Dozens of people told me wheat I needed, links, SEO, and other. Thankfully, Telapost told me almost the opposite. Some of it was tough to believe at first but in the end not only does my business's website show up for what I wanted it to show up for, it shows up for hundreds of other things just as promised, enabling my business to expand. Their content strategies work and they have creative ideas that I would never have thought of. When I needed more of their services they were able to accommodate. I have used networking groups, PPC, direct mail and other advertisements, and nothing compares.
Telapost has been up front, honest and has done an amazing job with Local SEO, content strategy, Social Media, moving MySQL databases, Joomla site moves, web hosting, email configuration, and more. Another Internet marketing company had abandoned a project of ours which was the best thing that could have ever happened; at this point in time we are the busiest we have been in 14 years. Thank you.
Telapost helped me get my website to show up great organically in the search engines without any tricks or games. They reclaimed my Google business listings and got them back into my name after someone else broke them. They run my Adwords campaigns and manage my brands on Google+. They are a diamond in the rough.
My website and google presence were being held hostage by one of the other local internet marketing companies in the area. Telapost rebuilt the site and put it onto their cloud hosting platform, then they assisted me in retrieving my web presence in a professional, ethical manner. I highly recommend them.
Source: Google reviews, fetched July 2026.
No, OptimizeMyFirm.com operates without contracts, allowing law firms to engage their services with flexibility.
They work exclusively with law firms, specializing in personal injury practices. They also offer geographic exclusivity so competing firms in the same market aren't served simultaneously.
Yes, they create fast, secure WordPress websites that the law firm fully owns, avoiding proprietary content management systems.