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Rankings.io

Rankings.io is a law firm marketing agency founded in 2013, specializing in SEO, PPC, content, and AI search optimization for personal injury and other high-value practice areas. With over 160 legal marketing specialists and eight consecutive years on the Inc. 5000 list, they help elite firms dominate search results and generate qualified, high-value cases in competitive markets.

Headquarters Marion, IL
Founded 2013
Pricing Custom

Specialties

SEOPPCWeb DesignLocal Service AdsOrganic Social MediaPaid Digital AdvertisingContent StrategyAI Search Optimization

Practice Areas Served

Personal InjuryCriminal DefenseFamily LawImmigrationEmployment LawBankruptcyPlanning and ProbateGeneral Litigation

Rankings.io, founded in 2013 by Chris Dreyer, picked its lane early and never left it: SEO for high-value legal practice areas, personal injury chief among them, where a single case can be worth six figures and the keyword competition reflects it. That focus shows up in the agency’s scale — more than 160 legal marketing specialists — and in eight consecutive years on the Inc. 5000 fastest-growing companies list (2018–2025), which is a hard thing to fake in a services business where client churn shows up fast in the numbers.

What’s included

The core offering is SEO — technical, content, and link-building work aimed squarely at the most lucrative keywords in a firm’s market — paired with a growing AI-search-optimization practice that targets visibility in ChatGPT, Gemini, and similar AI answer engines as that traffic source matures. Around that sit website design (fast, search-optimized WordPress builds delivered inside 120 days, which firms own outright rather than leasing through the agency), PPC and paid digital for immediate visibility while organic rankings build, Local Service Ads management, organic social content, and a content strategy function built to support both rankings and prospective-client trust. New clients start with a complimentary digital audit that Rankings.io values at $3,500.

The reviews tell a consistent, specialized story

Rankings.io’s Google review history is long — stretching back to 2017 — and heavily populated by personal injury and criminal defense firms, which tracks with the agency’s stated specialization. The volume of five-star reviews here (60-plus, nearly all five stars) is unusually high for an agency this focused, and what’s notable is how specific the praise gets: reviewers don’t just say “great SEO,” they cite hitting #1 for named competitive keywords in named metro areas, dollar figures on revenue attributed to the campaign (one reviewer cites over $340,000 generated within roughly two years), and multi-month timelines for when results actually started moving. That kind of specificity is harder to manufacture than generic praise.

A recurring pattern across the review set is that clients name individual account managers — Chris Dreyer himself in the earliest reviews, later Alec Renner, Matt Laurin, Megan Grothman, Sherry Hale, Harrison Moxley — and several explicitly describe switching to Rankings.io after a previous SEO vendor stalled out or went on “autopilot” after the first few months, contrasting that with Rankings.io’s continued, month-over-month work. Transparency comes up often too: clients describe clear benchmarks, honest acknowledgment when a target is missed, and dashboards that make it possible to see what’s actually being done for the fee.

Because the review set skews so heavily positive, it’s worth naming what it doesn’t show: there’s little visible feedback from firms outside the high-value litigation niches Rankings.io specializes in, and no substantial negative reviews to weigh the positive pattern against.

The Inc. 5000 streak, in context

Eight consecutive years on the Inc. 5000 list is a meaningful data point precisely because it’s hard to sustain artificially — the ranking measures revenue growth rate over a fixed period, and an agency can’t stay on that list for the better part of a decade purely on marketing spin if its underlying client base is churning at a normal rate. Combined with the review pattern of long client tenures and firms specifically naming account managers they’ve worked with for three, five, or more years, the growth numbers and the review record tell a consistent story: this is an agency retaining clients while also adding new ones fast enough to keep making a fastest-growing-companies list. That combination is harder to achieve than growth alone, since aggressive new client acquisition without retention tends to show up eventually as reputational damage in review volume.

What the audit offer signals

The complimentary $3,500 digital audit that Rankings.io offers prospective clients is worth understanding as more than a sales tactic. For a firm evaluating multiple legal marketing vendors, a genuine technical and competitive audit — current rankings, technical SEO issues, competitor keyword gaps, content audit — gives a concrete basis for comparing agencies against each other using the same data, rather than comparing sales pitches. Firms should ask to see the actual audit deliverable before signing anything, since the value of that offer depends entirely on how substantive the analysis actually is versus a templated report.

Best fit

Rankings.io is built for ambitious personal injury, criminal defense, and similar high-value litigation firms that are serious about winning organic rankings in genuinely difficult, expensive keyword markets and want an SEO-first specialist rather than a generalist full-service shop. Firms in lower-competition practice areas, or those wanting equal weight on branding, social, and web design as on rankings, may find the agency’s SEO-heavy focus narrower than what they’re looking for. See how it compares in our ranking of the best personal injury marketing agencies and our picks for criminal defense marketing.

What Clients Say

Reviews are overwhelmingly positive and heavily concentrated among personal injury and criminal defense firms, spanning nearly a decade. Clients consistently praise named account managers (Chris Dreyer, Alec Renner, Matt Laurin, Megan Grothman, Sherry Hale) for responsiveness, transparency, and measurable ranking improvements in highly competitive keyword markets. Several reviewers cite specific revenue or ranking outcomes (e.g., reaching #1 for competitive terms, six-figure attributed revenue) and describe the firm as distinctly focused on legal SEO rather than generalist marketing. Multiple reviews come from firms that switched from other SEO vendors and describe Rankings.io as noticeably more transparent and results-driven by comparison.

Pros

  • ✓ Deep specialization in competitive legal SEO
  • ✓ Named account managers get consistent individual praise
  • ✓ Documented ranking and revenue results
  • ✓ Transparent, benchmark-driven reporting

Cons

  • − Niche focus on high-value practice areas may not suit smaller general practices
  • − Pricing not published
  • − Nearly all reviews are 5-star, limiting visibility into failure modes
★★★★★ Ian P. June 2026

We've had an excellent experience working with Rankings.io. We initially retained them to redesign our website, improve our SEO, increase our online visibility, and help grow our lead generation efforts. They delivered on all fronts. Since partnering with Rankings.io, we've seen significant improvements in our search rankings, online presence, and the number of quality leads coming into our firm. Their team understands legal marketing and has consistently provided thoughtful recommendations and strategies that have produced measurable results. What has impressed me most, however, is their customer service. Our account manager, Kaylon Alexander, has been exceptional throughout the entire process. He is responsive, knowledgeable, proactive, and always willing to go above and beyond to ensure our needs are met. Whether answering questions, providing updates, or helping navigate new opportunities, Kaylon has consistently demonstrated a genuine commitment to our firm's success. I would highly recommend Rankings.io to any law firm looking to improve its SEO, marketing visibility, and lead generation efforts.

★★★★★ scott K. December 2025

Harrison was very helpful in sharing ideas and way to get more traffic to our sites through search. Easy to work with and organize with the ideas our sites will allow us to be profitable.

★★★★★ Marketing L. December 2025

We've been with Rankings for about a year and half now and have been happy with the results. We came to them because of their focus on the legal field and their track record of driving results for other firms. While all SEO takes time to see results, we saw metrics moving in the right direction fast. And they helped us achieve top results in both organic and local search. They've also been a partner in helping integrate our other marketing tactics into a more effective holistic strategy. Very happy with Rankings and would recommend them other firms in need of SEO services.

★★★★★ Michael F. December 2025

Our firm has been working with Rankings for several years. Matt L is a great partner to our firm. Whether it be SEO or paid/organic social, the entire team at Rankings is reliable and proactive. I highly recommend working with Rankings for your digital marketing needs.

★★★★★ E H. December 2025

We have been using Rankings for a few years for our SEO and are branching out now with some social. They are head and shoulders better than our last SEO provider and we have a great account manager. Thank you Matt L!

★★★★★ Jordan A. November 2025

Matt Laurin is very very good at his job and we are doing well because of his work :)

★★★★★ S G. November 2025

We have been super happy with Rankings as our SEO agency! Theyre quick to respond when we need something and very knowledgable.

★★★★★ Laura B. November 2025

As a former marketing agency owner, I’ll be the first to admit I’m not easy to work with and Matt Laurin at Rankings rolls with the punches. He’s always responsive (even when I text his cell), keeps me in the loop on our law firm SEO strategy, and makes sure the SEO work actually gets done. If you’re looking for a reliable SEO firm, ask for Matt.

★★★★★ Laura B. November 2025

Matt Laurin at Rankings has been a fantastic partner for our law firm. As a criminal defense firm, we’ve worked with a lot of vendors over the years, and Matt stands out. He’s the rare account manager at an SEO firm who is both great to work with personally and incredibly reliable on the business side. I’m constantly reaching out to his personal cell with questions and ideas, and he’s always responsive... even when he’s supposed to be on vacation and I’m telling him to go enjoy his time off. He’s accommodating with every request, and makes sure our account actually gets the work and attention it needs to move the needle. If you’re looking for a law firm SEO agency that truly treats you like a priority, ask to work with Matt.

★★★★★ Bradford C. November 2025

My firm has worked with several digital marketing agencies and account managers over the years. Kara from Rankings has been second to none and it isn't even close. She's been a pleasure to work with and we are lucky to have her on our team! 10/10!

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★★★★★ Dante W. November 2025

I had the pleasure of working with this company when I first opened my firm in December 2023, and I can't say enough about their level of professionalism, knowledge, and attentiveness. I'd like to give a special thank you to my account manager, Sherry Hale, for her guidance, kindness, and patience. Thank you for helping me get my firm off the ground!

★★★★★ Damaso S. August 2025

Sherry and her team are all extremely impressive. Our ratings at our law firm rose very rapidly after they started with their optimization program and in a five-month period, our law firm (and my name, as individual attorney), rose to #1 in Google (unsponsored) for "business law" in South Florida through many cities in the United States. This company has the right optimization and algorithms combined with a brilliant team of high-end techies. I couldn't' recommend them more. In the first two months of the engagement, we earned back much more than the full year of the cost of the engagement to Gladiator, and received contacts with higher end clients that will residually benefit our firm.

★★★★★ Armando L. July 2025

Chris’s expertise truly stands out. His deep knowledge of SEO and reputation management makes it easy to trust his guidance. He also communicates complex strategies with clarity and care, reflecting a thoughtful approach and a genuine commitment to client success. It’s clear he prioritizes building trust and delivering tailored solutions, which makes working with him a truly positive experience.

★★★★★ Garrett D. May 2025

Awesome working with these guys.

★★★★★ Rich R. March 2025

One of the rare providers that creates great content AND works strategically to get clients to rank. They’ve delivered results and continue to impress.

★★★★★ Bryan F. March 2025

Alec and Steven are top-notch—extremely knowledgeable, great communicators, and genuinely good people. They know their craft inside and out and always go the extra mile to help. Highly recommend working with them!

★★★★★ Peter G. February 2025

I'm a pioneer in digital marketing, digital media, digital publishing, ecommerce, online reputation management, etc.... for the past 25+ years. Rankings.io is by far the best of the best out there -- masterful, transparent, great communicators &, most importantly, results-oriented. These guys are top top top! If you're serious about SEO & looking to engage a top SEO agency, Rankings.io is your 1-stop shop. Shout out to Alec Renner, my Account Manager, who embodies all of the above w/gusto!

★★★★★ Daniella D. February 2025

Working with Rankings has been a game-changer for our firm. Their expertise in SEO has significantly improved our online visibility, helping us reach more clients and grow our business. Alec is knowledgeable, responsive, and truly committed to delivering results. We appreciate their strategic approach, attention to detail, and consistent communication. Highly recommend to any business looking to enhance their online presence!

★★★★★ Ilya F. February 2025

I’ve had the pleasure of working with Rankings for more than five years and it has been an excellent experience for me and for my firm! From the top down, Rankings is a group of knowledgeable, kind, and responsive people, who have been crucial to the development and growth of our business. From making us competitive and the top of our market with their search engine optimization, helping us re-imagine our website into something that was professional and user-friendly, and always trying to do the best for us and putting our interests first, I have had nothing but a positive experience working with them. Any law firm that is looking to be competitive, grow, or just have a partner that looks out for them in the ever changing online landscape, then these are the folks for you! Spell shout out to Chris and Alec! Good quality people!

★★★★★ Austin K. February 2025

Rankings.io is truly the best SEO company in the game. Alec Renner is an elite person to work with and Chris Dreyer is brilliant. I couldn't be happier with the product!

★★★★★ Brian R. February 2025

Rankings is a game changer for our growing law firm. Truly appreciate the service and the partnership. Highly recommend for anyone looking for SEO services.

★★★★★ Jack R. February 2025

Chris, Harrison and the team at Rankings.io really know what they are doing and helped build our website and our content from scratch. Would gladly recommend their team if you are looking for an awesome SEO partner for your site.

★★★★★ David F. October 2024

Megan Grothman was great to work with! She answered all of my questions and was very responsive to what I was trying to accomplish.

★★★★★ DFWInjuryLawyers September 2024

My firm was in need of some serious help on our digital marketing. The prior "marketing/digital firm" just wasn't cutting it and put us months behind where we needed to be. We first spoke with Megan Grothman, who provided wonderful information on what Rankings could do for us and provided a clear picture on pricing and expectations if we chose Rankings. President, Steven Willi, also assisted on day one by performing a deep dive into our website, traffic, and digital footprint. Rankings quickly identified issues and problems that needed to be addressed both short and long term. After hiring Rankings, my account manager, John Lowe, hit the ground running and has quickly turned things around. After only approximately 3.5 months, John and Rankings have addressed a number of key factors that are/were prohibiting us from reaching full potential. The groundwork has now been laid and we can see we are headed for bigger and better things over the next several years. I know none of this would have been possible without John, Megan, Steven, and the entire Rankings team jumping in and taking on the challenge of getting DFW Injury Lawyers where we need to be. I look forward to years of success with Rankings (and the first annual PIM CON was a huge success - hope there are more!). Don't be fooled by all the other agencies out there. Rankings is what you need!

★★★★★ Chris R. July 2024

My firm has been researching digital marketing firms and we came across Rankings.io. I set up a Zoom call with Megan Grothman and it just so happened that I spoke with her after I had spoken to several other firms. Megan was by far the most knowledgeable and cooperative salesperson. She answered all my questions and did not waste my time. My firm has decided to go with Rankings.io because of her. I will follow up in a few months to let you know how it goes.

★★★★★ Direction I. June 2024

Talk about an agency that really cares, and takes great care of their clients, Rankings.io is it. We've been in the SEO industry over a decade, and we only trust sending PI Attorneys looking for SEO to this team. Immense value, great people, 100% recommend.

★★★★★ Adam J. May 2024

Chris and his team at Rankings.io are the most trust-worthy attorney SEO agency in the USA. SEO is a vital source of leads for attorneys and law firms in general, and Rankings.io truly know their stuff! I've also known Chris for a number of years and if you're an attorney wanting to seriously turn your attention to SEO - then get in touch with him!

★★★★★ Chris R. May 2024

I've been serving as a HubSpot consultant to Rankings.io for the past several months and have found the entire team to be very professional and incredibly savvy marketers. I highly recommend them as a good partner to vendors as well as clear leaders in the legal services marketing vertical.

★★★★★ David F. April 2024

Harrison Moxley by far is the most knowledgeable professional in this field that I have worked with in 25 years. He is a great account manager.

★★★★★ Z H. November 2022

This company is excellent. Solid professionals who are kind, helpful, honest, and professional. Todd had a video meeting with my business partner and I during which he spent his valuable time steering us in the right direction for our current situation. We will certainly use rankings when ready for professional SEO services.

★★★★★ Steve G. August 2022

Rankings.IO has been managing the SEO for several of my law firm clients for over a year now, and the results have been incredible to say the least. Somehow they are ranking personal injury firms at the top of Google, for some of the most competitive keywords, in the most competitive markets in the U.S.! And they are easy to work with, transparent, and don't overpromise or set unrealistic expectations. They are #1 for a reason.

★★★★★ Robert J. July 2021

Rankings.io has been a key strategic partner in our firm's online marketing efforts. They are knowledgeable, responsive and informative--all while consistently delivering improved rankings for core search terms.

★★★★★ Daniel H. July 2021

Rankings.io knows how to get top results in the hypercompetitive world of law firm SEO. The know the world of Google better than anyone, and how to land the number one spot on the search terms that matter to the clients and the best firm that can help them with their legal problems.

★★★★★ Andrew F. March 2021

Transparency is critical when working with an SEO vendor and the entire Rankings.io team are just that. They provide clearly defined benchmarks, strategy to achieve them, show when they hit them and acknowledge when and why they were missed. Great team to work with.

★★★★★ Michael G. September 2020

These guys know their stuff. I have worked with many SEO vendors through the country, and these guys deliver. In the competitive world of Personal Injury SEO, these guys know what they are doing, and will deliver.

★★★★★ Joseph B. August 2020

Highly recommend Rankings.io to manage the SEO and overall web search. Chris completely turned around our web position to help us pop on keyword searches doing great work on the back end with new links, content, and ideas to help us compete in a highly crowded market. His capable team is not a one man band, and it shows. Definitely an elite company to lift you to next level.

★★★★★ George S. April 2020

Great company that I have used for more than three years that is responsive, goal-oriented, and transparent.

★★★★★ Ross H. November 2019

Rankings.io is the only company I recommend for personal injury SEO. Chris and his team get it and deliver significant value for their clients, which is unfortunately more rare than it should be.

★★★★★ Sateesh K. July 2019

Chris and the team are an A+++ at SEO for Law firms. They know their stuff. Chris cuts to the chase and gives you advice backed up by experience. If you are after new customers to your law firm, don't waste time and money with any other generic agencies. Highly recommend Rankings.io

★★★★★ James Y. March 2019

Chris and his team are amazing. They are very professional and responsive. I could not have asked for a better experience and my web site is ranking incredibly high (including number 2 on Google Maps). I am always wary of companies that claim to be the best at SEO, and I have been burned before, but Chris and his team are the real deal. If you hire them, you will not be sorry.

★★★★★ Eric P. June 2018

This is an outstanding company with uniquely client-centered customer service. My several interactions with Chris have resulted in quick responses, fantastic information and an unusual focus on helping the client over "making a buck". Rankings.io sets the standard for how all professionals should interact with customers. I don't go to the internet often to write positive reviews. Chris and Rankings.io are worth the time! Nice work!

★★★★★ Jan E. March 2018

Insightful and ethical: a rare combination that makes a powerful combination in my eyes. I look forward to sending business their way.

★★★★★ Jacob B. February 2018

Chris Dreyer and his business rankings.io are incredible. Chris's passion for life and digital marketing is incredibly contagious and my organization regularly refers our legal clients to them because they are the best in the business for SEO and Content. If you are looking to grow your business or to learn from a genuine pro Chris is your man.

★★★★★ Daniel D. November 2017

Rankings.io has helped my business for years with internet marketing/seo work. Most SEO companies I have tried in the past would just do good work for me for a couple of months and then just go on auto pilot. These guys keep working for you month in and month out. I highly recommend.

★★★★★ Stephen H. October 2017

Chris, literally had me at the top of the Google Adwords List from day one, and it hasn't dropped a spot in 4 years. Can't say enough positive things. Excellent service and very reasonable pricing compared to other SEO services.

★★★★★ Elijah H. October 2017

Rankings.io is the most professional, results-driven agency I've ever had the pleasure of working with. Chris and his team are responsive, reliable marketing experts who will not fail to impress you.

★★★★★ Bill J. October 2017

In my capacity as a business coach to to lawyers and their firms, I always emphasize to them the importance of working only carefully vetted marketing-related vendors who can prove they deliver strong results. I've worked with several web-marketing firms that focus in the legal space and it's my opinion that Rankings is the most professional, competent, ethical agency out there. Not only do I continue to refer my clients to them, but I selected them to develop the site for my wife's new criminal defense firm upon her retirement as an AUSA. In just over two years, Rankings has delivered over $340,000 of revenue from high-quality clients who found us on the web.

★★★★★ Sean S. October 2017

I have been working with Rankings for almost a year nearly on a daily basis. I can tell you that the entire team from the top down are all true professionals and they honestly care about their clients. I have been a consultant for many years prior to my current position and I have worked with many outside vendors / consultants like Rankings over the years and honestly none have been as professional, easy to work with and results driven as Rankings. They have produced amazing SEO results for us and have developed one of the most high powered impressive websites on the internet! They are fair, honest and trustworthy. If I had to describe the Rankings team in a word - Class Act!

★★★★★ Jacqueline M. October 2017

Chris & his team are incredible. Always there when you need them and always go above and beyond!

Source: Google reviews, fetched July 2026.

Frequently Asked Questions

What types of law firms does Rankings.io work with?

Rankings.io works with personal injury, criminal defense, family law, immigration, employment law, bankruptcy, planning and probate, and general litigation firms. They specialize in high-value practice areas where each case significantly impacts the firm's bottom line.

Does Rankings.io lock firms into a proprietary website platform?

No. Rankings.io builds fast, search-optimized WordPress sites that the firm owns outright, ensuring long-term control over digital real estate.

What can firms expect from the initial consultation?

Firms receive a complimentary digital audit valued at $3,500, a personalized marketing action plan, and a clear strategy to drive more qualified cases in their specific market.