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SmartSites

SmartSites is an award-winning digital marketing agency founded in 2011 by brothers Alex and Michael Melen. Serving businesses from small companies to Fortune 500 brands, the agency provides web design, SEO, PPC, email and SMS marketing, and social media management. With over 1,000 five-star reviews and a team of 100+ digital experts, SmartSites delivers results-driven marketing across multiple industries including legal, medical, and home services.

Headquarters Paramus, NJ
Founded 2011
Pricing $1,500–$100,000+/mo
Google Rating β˜…β˜…β˜…β˜…Β½ 4.9 (865)

Specialties

Web DesignSEOPPCEmail MarketingSMS MarketingSocial Media ManagementEcommerce DevelopmentCustom Web DevelopmentBrandingConversion Rate Optimization

A generalist agency operating at unusual scale

SmartSites, founded in 2011 by brothers Alex and Michael Melen and headquartered in Paramus, New Jersey, is not a law-firm-only shop β€” it’s a full-service digital marketing agency serving businesses across legal, medical, home services, automotive, retail, industrial, and B2B, with a team that has grown past 100 people. What sets it apart in this directory is sheer review volume: nearly 900 Google reviews at last count, dwarfing every purpose-built legal marketing agency covered here. That scale is itself a data point worth understanding, both what it reveals and what it can obscure.

Everything under one roof

The service list covers the standard full stack: custom web design and development on WordPress and other platforms, SEO, PPC and Google Ads management, email and SMS marketing, social media management, branding and graphic design, and conversion rate optimization. For a law firm, that breadth means SmartSites can plausibly run every digital channel from one vendor β€” useful for a firm that wants a single point of accountability rather than managing an SEO shop, a PPC specialist, and a web designer separately. The tradeoff is that legal marketing isn’t the agency’s sole focus the way it is for firms like Rankings.io or Postali; SmartSites brings the same playbook to a law firm that it brings to a dental practice or an HVAC company.

What the review pattern actually says

Reading through hundreds of SmartSites reviews reveals a strikingly consistent structure: almost every review credits one specific, named individual β€” Emily Noble, David Gurovich, Ashley, Bailey McClure, Darius Nabers, Trey, and dozens of others recur constantly β€” rather than praising β€œthe company” in the abstract. Clients describe these account managers and project managers as responsive, patient with less-technical clients, and proactive about explaining strategy rather than just delivering a report. Several reviewers, including a law firm’s marketing contact and multiple medical practices, describe multi-year relationships with measurable gains in traffic, rankings, and lead volume, and more than one reviewer explicitly says they’ve worked with several other agencies before and rank SmartSites’ account team above the rest.

That volume of praise comes with two caveats worth naming directly. First, a smaller number of reviews allege undisclosed cancellation fees and aggressive collections activity after a client tried to end the relationship β€” a pattern structurally similar to complaints seen at other large-scale agencies in this space, and worth asking about explicitly before signing. Second, the review set includes at least one entry that reads as an unrelated spam solicitation rather than genuine client feedback, a reminder that at review volumes in the hundreds, some noise is inevitable and not every five-star (or scam) entry reflects an actual service engagement.

The throughline across almost all of the substantive reviews, positive and negative, is that the experience depends heavily on which specific person gets assigned to the account β€” a structural reality of any agency operating at this scale, where hundreds of clients are distributed across dozens of individual managers of varying tenure and skill.

Volume as its own kind of evidence

Nearly 900 reviews is a scale that only a handful of agencies in any vertical reach, and it’s worth thinking about what that volume actually proves versus what it doesn’t. It proves the agency has processed an enormous number of client engagements without a mass exodus of negative reviews drowning out the positive ones β€” at almost any other scale, a company this size would show far more visible complaint volume if service quality were broadly poor. What it doesn’t prove is uniform quality per account, since a company managing hundreds of simultaneous relationships inevitably has variance between its strongest and weakest project managers, and the review pattern here β€” heavy credit to specific named individuals β€” is itself evidence that the client experience is largely a function of who a firm gets assigned, not a single, uniform β€œSmartSites experience.”

What the cancellation complaints suggest

The undisclosed-fee and collections complaints, while a minority relative to the overall review volume, follow a pattern worth taking seriously precisely because it recurs at other large-scale marketing agencies covered in this directory β€” Scorpion shows a similar complaint category, for instance. That similarity suggests the issue may be less about SmartSites specifically and more about a structural risk that shows up whenever an agency’s standard contract includes early-termination penalties that aren’t made fully explicit during the sales process. A firm evaluating SmartSites, or any agency at this scale, should request the complete cancellation and fee schedule in writing before signing, not rely on a verbal summary from a sales representative.

Best fit

SmartSites fits law firms that want the convenience and buying power of one vendor running web, SEO, PPC, and social together, and that are comfortable being one client among a very large roster rather than a specialized legal-only account. It’s a reasonable option for solo practitioners and small firms on tighter budgets (published pricing starts around $1,500/month), given the volume of specific, credible praise for individual account managers. Firms that want an agency whose entire practice is built around legal marketing specifically β€” with deeper practice-area expertise baked into every recommendation β€” may be better matched with one of the legal-exclusive agencies elsewhere in this directory. Whichever direction a firm leans, it’s worth asking directly about cancellation terms and fees given the pattern in the negative reviews. See how it compares in our website design agency rankings and our small law firm agency rankings.

What Clients Say

Reviews are overwhelmingly positive at high volume, with a clear pattern: clients almost always credit a specific named project manager or specialist (Emily Noble, David Gurovich, Ashley, Bailey, Darius Nabers, Trey) rather than the company broadly, describing them as responsive, patient, and effective across SEO, PPC, and web design work spanning many industries including legal. Several long-tenured clients (1-2+ years) describe measurable traffic, ranking, and lead improvements. A small but pointed minority of negative reviews allege undisclosed cancellation fees, aggressive collections after termination, and a bait-and-switch billing structure. One review also appears to be an unrelated spam solicitation rather than genuine feedback, a byproduct of the sheer review volume.

Pros

  • βœ“ Individually named specialists consistently praised
  • βœ“ Broad service range (SEO, PPC, web, social) under one roof
  • βœ“ Documented traffic/lead improvements for many clients
  • βœ“ Serves law firms alongside many other verticals

Cons

  • βˆ’ Undisclosed cancellation fees and collections disputes reported
  • βˆ’ Not exclusively focused on legal marketing
  • βˆ’ Experience varies significantly by assigned account manager
β˜…β˜…β˜…β˜…β˜… patrick O. July 2026

Working with Trey at SmartSites has been a breath of fresh air compared to my previous digital management team. He is attentive, respectful, and consistently willing to go the extra mile. Trey makes himself available whenever you need him, and our leads have increased manyfold since switching to SmartSites and partnering with him. I highly recommend SmartSites to any business owner looking to increase visibility and reach more clients.

β˜…β˜…β˜…β˜…β˜… Melissa M. July 2026

πŸ’•PleaseπŸ’• Read this. I noticed your business has some negative reviews that may harm it. If you want to remove negative reviews from your Google Business contact me via the details in my profile. After work you can pay...

β˜…β˜…β˜…β˜…β˜… Midway M. July 2026

Excellent company to work with, Kristin Goins and Mimi Mcgee worked together with their team and made the creation, design, and completion of my website so easy and fun. the price was reasonable, customer service was outstanding, and the quality of the website they built was awesome. i would recommend Smart Sites, Kristin, and Mimi to anyone!

β˜…β˜…β˜…β˜…β˜… Carlos M. July 2026

I have had the pleasure of working with David Gurovich as my project manager at SmartSites for the past year, and I have been consistently impressed by his professionalism, responsiveness, and attention to detail. From the very beginning, David provided thoughtful, detailed responses and well-developed strategies for improving my business website, search engine rankings, and overall SEO performance. He takes the time to understand my goals and always offers practical recommendations and clear plans for implementation. David is currently leading efforts to expand the geographic reach of my medical practice beyond Arizona, and I have been extremely pleased with his dedication and the progress being made. His knowledge of digital marketing, SEO, website optimization, and online advertising has been invaluable. I highly recommend David and the team at SmartSites to any business looking to improve its online presence, increase search rankings, generate more leads, and grow through website optimization, social media marketing, and Google Ads. Thank you, David, for your hard work, professionalism, and commitment to excellence. It has been a pleasure working with you.

β˜…β˜…β˜…β˜…β˜… Miranda D. July 2026

SmartSites has been great! So helpful with my companies complex projects and. They have always approached us with patience and helpful solutions. Charlie M. is our Project Manager and he's been wonderful!

β˜…β˜…β˜…β˜…β˜… natosha1001 July 2026

Garrett is very responsive and looking forward to continue working with him in the future

β˜…β˜…β˜…β˜…β˜… Zak C. July 2026

We have been working with Darius Nabers for website campaigns and Diane Ynojosa for our website design/management for about two years now and I can't give them enough praise. We've worked with other website companies in the past, but the people at SmartSites excelled at making us feel heard and always delivered what was promised. They are a knowledgeable group and always stay on top of the latest SEO trends, which is crucial nowadays.

β˜…β˜…β˜…β˜…β˜… Robert C. July 2026

Diane Y and the SmartSites Team are incredible. The initial interview and presentation was extremely insightful and easy to understand. They laid out a plan, were extremely transparent and always available to discuss progress and changes along the way. Diane was absolutely amazing in setting up my website. She listened to all my ideas and created a website that was exactly what I was looking for. She was always quick to respond to emails and hop on a call whenever it was needed.

β˜…β˜…β˜…β˜…β˜… Alexander L. July 2026

Our company has been working with SmartSites for quite some time now, and they have been amazing. Thanks to their expertise and dedication, we have reached many new milestones in a relatively short period of time. A special thank you to our project manager, Emily Noble. She is extremely easy and pleasant to work with, and her advice and guidance are always relevant, insightful, and effective. We truly appreciate her support and highly recommend SmartSites to any business looking to grow and succeed online.

β˜…β˜…β˜…β˜…β˜… Sovereign M. July 2026

Emily Noble has been such an asset to our company since we brought on SmartSites to help with our marketing! She is thoughtful and responsive and has really done wonders for our company. We can't recommend her enough!

Show more reviews
β˜…β˜…β˜…β˜…β˜… MoveInterstate July 2026

(Original Review Shown Below) UPDATE: 5 stars are not limited to "perfection." That's an unrealistic expectation. This 5-star review comes from the perception and experiences based upon SmartSites' customer service. It's STELLAR. David Gurovich, our project manager, has been an exemplary collaborator. Based upon responsiveness and genuine care for our new site, we confidently offer full stars, and we are enjoying our on-going work with David and his team of developers. It's no small feat to design three websites with the specific detailed methodology we chose. Our chosen site details included highly tailored wireframes and elements to achieve outstanding market recognition, and provide a customer-centric experience to build trust and provide education. SmartSites nailed it. It was nerve-racking at first, but thanks to the energy, determination, management, and knowledge of David Gurovich, we have built remarkable sites that truly reflect our business, our value, and our industry expertise. Thank you to David Gurovich and SmartSites for your focus and collaboration.

β˜…β˜…β˜…β˜…β˜… Keith T. July 2026

This company has been great for me. I have used other SEO companies oin the past and they are by far the most responsive and have produced the best results. Emily Noble has been the most attentive rep I've had from any of my marketing sources. She gives honest feedback on ALL of my marketing sources and goes above and beyond to insure my business thrives.

β˜…β˜…β˜…β˜…β˜… Nicholas M. July 2026

Before signing up with SmartSites, I did research on SEO and spoke with several other providers; SmartSites definitely stood out from those others. I've been using SmartSites for over a year for SEO, updating my website, setting parameters, and targeting specific demographics for a campaign for Google Ads. My contacts at SmartSites are Emily Noble and Trey, and both have been extremely helpful. They both have taken the time to fully explain the process and link their actions to the agreed-upon goals we mutually set. Emily Noble also helps with her team to prepare my blogs after getting input from me; she's fantastic. If I have a question, her rapid reply is outstanding. I'm a small business owner with limited funds. SmartSites worked with me to tailor their services to meet my budget. Without any doubt, from my first contact, they have always been very professional and approachable. I'm impressed with SmartSites and highly recommend them. I feel like my small business has its own IT department.

β˜…β˜…β˜…β˜…β˜… B S. June 2026

Partnering with SmartSites has been an absolute game changer for my business. Their team has demonstrated a level of professionalism, responsiveness, and digital marketing expertise that is incredibly hard to find in this industry. I want to give a massive shoutout to Ashley, who was instrumental throughout the entire process. Especially when it came to building a truly impressive landing page! She didn’t just execute a strategyβ€”she took the time to truly understand my business goals. Ashley was incredibly patient, broke down complex digital concepts into clear, actionable steps, and was always available whenever I needed guidance. It is rare to find someone who genuinely invests themselves in your growth the way she does, making what could have been an overwhelming process completely seamless. Thank you again, Ashley. If you are looking for a reliable, elite marketing company that actually delivers, look no further than SmartSites. And if you get the chance to work with Ashley, know that your business is in the best possible hands!

β˜…β˜…β˜…β˜…β˜… Angelica E. June 2026

Our team here at Promo Printing Group has been working directly with Ashley. She has been doing an incredible job keeping us informed of the process, giving detailed results, prompt responses and overall just providing excellent service. We're excited to continue working with her as we finalize our landing page!

β˜…β˜…β˜…β˜…β˜… Saba L. June 2026

Emily has been wonderful at smart sites. She is very thorough and attentive. She’s always available to us via email and I appreciate her expansive knowledge on all things SEO.

β˜…β˜…β˜…β˜…β˜… Kiara S. June 2026

Emily Noble has been a great project manager. Takes initiative and tackles all tasks given. It’s been a pleasure working with her.

β˜…β˜…β˜…β˜…β˜… Jamie W. June 2026

Our experience with SmartSites has been outstanding, and much of that success is due to Ryan and Darius. Darius manages our PPC campaigns and is the most professional and knowledgeable PPC specialist we’ve worked with. He is consistently dialed into our campaigns, takes ownership of results, and continually looks for ways to improve performance and generate more qualified leads that convert into business. Ryan leads our SEO, Google Business Profile, and AEO efforts. She has taken the time to truly learn our business, our culture, and our goals. She manages SEO for two websites and two Google Business Profiles, provides customized reporting, and does an excellent job coordinating resources across SmartSites to improve our online visibility and search performance. What makes this partnership especially valuable is how well Ryan and Darius work together. Their collaboration ensures our PPC, SEO, AEO, and Google Business Profile strategies are aligned, creating a stronger overall marketing program than we could achieve with separate vendors. Both are professional, responsive, proactive, and genuinely invested in our success. The value SmartSites delivers exceeds the cost of the service, and we highly recommend Ryan, Darius, and the entire SmartSites team to any business looking for a true long-term digital marketing partner.

β˜…β˜…β˜…β˜…β˜… Graverobbaz June 2026

Terrific marketing company!

β˜…β˜…β˜…β˜…β˜… David G. June 2026

We've been working with SmartSites to help grow our digital marketing efforts, and the experience has been very positive. Their team has been professional, responsive, and easy to work with throughout the process. A special thank you to Emily Noble, our project manager. Emily has done an excellent job coordinating projects, answering questions promptly, and ensuring we're always aware of what's happening with our campaigns. Her communication and follow-through have made a real difference. As a small business owner, having a reliable marketing partner is important, and Emily has helped make the experience smooth and productive. We appreciate the support from SmartSites and look forward to continuing our partnership.

β˜…β˜…β˜…β˜…β˜… Bryce C. June 2026

Its been a short time since starting with SmartSites but signing up with them was easy. What sold me on starting with SmartSites was Ben Stewart. Ben had experience near my area of service and has proven to be a expert in google ads, continues to try new things, great communication and I feel I have a great ads partner in going for the top.

β˜…β˜…β˜…β˜…β˜… Brad P. June 2026

These are great people to work with. For years, I had been suffering through those awful quarterly consultations with my Google Ads advisor only to be continually disappointed by the results. I later came to learn they weren't actually Google employees. They were contractors who were paid for setting up a meeting with me--not because they had actually helped me. It was such a huge waste of time. My experience with SmartSites was everything I wished my Google Ads adviser had been. They actually listened to me and really worked hard to understand what my business was and what I needed. They followed through and executed on everything they said they would. It was just a terrific experience from start to finish. It wasn't free, like those awful consultations with the Google contractors, but it was worth every penny.

β˜…β˜…β˜…β˜…β˜… Jim V. June 2026

Working with SmartSites has been an outstanding experience. Their team is knowledgeable, responsive, and genuinely invested in the success of their clients. From strategic planning to execution, they consistently demonstrate professionalism, transparency, and a results-driven approach. What impressed me most was their communication and willingness to take the time to understand our goals. They provide clear reporting, actionable recommendations, and are always available to answer questions or adjust strategies when needed. Their expertise in digital marketing, SEO, PPC, and website optimization is evident in every interaction. expertise and outstanding client service.

β˜…β˜…β˜…β˜…β˜… Larry B. June 2026

Smartsites has the most capable team I've ever worked with. With Emily Noble as our Project Manger I feel our company has the hidhest level of expertise at our side. Trully unmatched when it comes to generating internet traffic.

β˜…β˜…β˜…β˜…β˜… Hey L. June 2026

As someone who manages business development and marketing performance for a high-volume Toyota dealership, I can say that SmartSites has been a tremendous partner. Their expertise in content development, AI search optimization, and SEM/Google Ads has helped us significantly expand our online visibility and reach customers well beyond traditional branded searches. What has impressed me most is their ability to stay ahead of the rapidly changing digital landscape, particularly as AI-driven search continues to evolve. The team is responsive, knowledgeable, and focused on results. They don't just provide reports, they help explain the "why" behind the numbers and work collaboratively to improve performance month after month. We've seen substantial growth in organic traffic, non-branded search visibility, and overall digital engagement since working with them. If you're looking for a marketing partner that understands both traditional search and where digital marketing is headed next, I highly recommend SmartSites. β€” Danielle Colucci Toyota of Stamford

β˜…β˜…β˜…β˜…β˜… Brian O. June 2026

Emily Noble is on top of her game.

β˜…β˜…β˜…β˜…β˜… Alejandro P. May 2026

I worked with Jesus Cunningham on PPC Instagram campaigns, he was knowledgeable and responsive. We were able to meet our goals and it was always a joy to chat with him! We look forward to working again together in the future

β˜…β˜†β˜†β˜†β˜† Christopher E. May 2026

Stay away from them!!, Bait and switch!!! Hidden fees, especially huge cancellations fees who were never disclosed then they send collections letters 20 times the amount of the cancellation!! All these reviews must be fake stay away from this company

β˜…β˜…β˜…β˜…β˜… Joseph P. May 2026

The experience so far has been excellent. James in particular has been exceptionally responsive throughout the entire process - quick communication, organized follow-through, and always on top of moving pieces without letting projects slip through the cracks. Most importantly, the work is producing results. We’ve already seen improvements in both our online visibility and conversions, which is ultimately what matters most to us. Our site involved a lot of coordination across content, technical work, strategy, and execution, and the SmartSites team has handled it all smoothly. If you’re looking for an SEO company that’s proactive, responsive, and capable of managing complex projects effectively, I’d definitely recommend James (genuinely - he's been the most capable person I've worked with, and I have worked with 5 other agencies, ranging from small to enterprise) and the SmartSites team.

β˜…β˜…β˜…β˜…β˜… Nick S. May 2026

SmartSites was able to efficiently manage the Search Engine Optimization and Social Media Marketing for our dealer group. If you are looking to boost your traffic, SmartSites is a wonderful partner!

β˜…β˜…β˜…β˜…β˜… David H. May 2026

John Toth and team should be recognized ! Although our experience with Smart Sires has only been 8 months we are happy to say they were the utmost professionals. They were a vast improvement from our prior provider and we are so glad we had the chance to gain insights and ideas from them David and Jody H

β˜…β˜…β˜…β˜…β˜… Steven M. May 2026

We’ve had a great experience working with SmartSites!. Javier, our account manager, has been responsive, professional, and proactive throughout the process. Since partnering with SmartSites, we’ve seen strong improvements in our SEO performance, website visibility, and most importantly, lead generation. Their team has helped position RoveIQ more effectively online, and the results have translated into meaningful business opportunities. Javier does a great job communicating updates, explaining strategy, and keeping projects moving forward. It’s clear the team genuinely cares about delivering results and continuously improving performance. I would definitely recommend SmartSites to any company looking to grow their online presence and generate more qualified leads through SEO.

β˜…β˜…β˜…β˜…β˜… Linnen H. May 2026

Darell and his team were in assistance of creating a website for my company. The process went smooth and seamless. They even took care of a great amount of revisions. Would recommend this company and team.

β˜…β˜…β˜…β˜…β˜… Kristina May 2026

I'm on the brand side and have now worked with Smartsites and Danielle Denman & team for a couple of years now. Danielle was always great to work with - quick responses, always on top of things and willing to take the time for a call to help us strategize on specific focuses any time of the week. It was a great experience!

β˜…β˜…β˜…β˜…β˜… Kathy T. April 2026

I have been working with Axelle, Daphne, and Marie at Smartsites for a few months now and I am impressed with their professionalism, communication, and excellent work. I have seen great results with the our company online. I highly recommend them.

β˜…β˜…β˜…β˜…β˜… Alfred K. April 2026

After searching around on a company to work on our SEO marketing we found Smartsites and we got assigned Bailey McClure who has been very instrumental from the start.We are very greatful for having him assigned to us.We have already seen some changes in a few months of working with him. We very very highly reccomend him and smartsites.

β˜…β˜…β˜…β˜…β˜… Joseph L. April 2026

Bailey has been great through the entire process I have been working with him for quite awhile now

β˜…β˜…β˜…β˜…β˜… Shafana D. April 2026

Amazing company!

β˜…β˜…β˜…β˜…β˜… Erik V. April 2026

Amazing experience with SmartSites! From planning to execution SmartSites has exceeded my expectations.

β˜…β˜…β˜…β˜…β˜… Gabrielle V. April 2026

Bailey at SmartSites has been fantastic to work with on our SEO. He is always on top of everything, responds promptly, and consistently goes above and beyond to help. His communication is excellent, and he’s incredibly helpful and proactive. We truly appreciate his support and highly recommend working with him!

β˜…β˜…β˜…β˜…β˜… Hull2Prop March 2026

Great company to use for any business SEO, marketing, social media, and google business ranking services you might need. Axelle has been fantastic to work with for all of our needs.

β˜…β˜…β˜…β˜…β˜… Louis R. March 2026

We have been working with SmartSites for over a year now and they have helped our business grow exponentially. The customer service is beyond compare. We are very lucky to count them as teammates.

β˜…β˜…β˜…β˜…β˜… Sonia P. March 2026

I'm a doctor I've been working with smart sites closely for more than a year. They made my first website which was beautiful and impeccable but another business idea grew and they have been helping me every step of the way for making my new site. I absolutely love the site. I feel like their team is so efficient, professional, and polite. David Gurovich is my team manager and he has been absolutely a delight to work with. He is quick to respond, addresses my questions immediately, and very technically savvy. He has a pleasant, warm demeanor and exhibits professionalism and brilliance. I have been thrilled working with smart sites and would recommend them to any doctor or professional interested in having experts in their field work on a website or project.

β˜…β˜…β˜…β˜…β˜… Daniel V. March 2026

The team is professional. My analyst, Trey was very friendly and remained consistently communicative whenever I needed him.

β˜…β˜…β˜…β˜…β˜… Derek C. March 2026

Mike is absolutely amazing! Since day 1, he has always been there for me every step of the way. Day or night he is always there to help. Making sure everything he does is what's best for my business and to get us out there as much as possible. Kudos to you Mike!!!

β˜…β˜…β˜…β˜…β˜… Bradley R. March 2026

Ryan Whaley has been so great to work with. I have seen a lot of progress since getting on board with Smart Sites and am looking forward to collaborating more on the visions I have for our firm.

β˜…β˜…β˜…β˜…β˜… June A. March 2026

β€œ was pleasure working with Mr. Ribacoff - a true professional

Source: Google reviews, fetched July 2026.

Frequently Asked Questions

Does SmartSites specialize in law firm marketing?

SmartSites serves multiple industries including legal services, but is not exclusively a law firm marketing agency. They have documented case studies showing significant traffic and search increases for law firms.

What industries does SmartSites work with?

SmartSites works with home services, medical, legal, automotive, B2B, retail, industrial, and small business clients.

Where is SmartSites located?

SmartSites is headquartered in Paramus, New Jersey, and serves clients worldwide.