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The Modern Firm

The Modern Firm is a law-firm-only website design, branding, and online marketing agency built for solo attorneys and small practices. The Ann Arbor team has helped nearly 2,000 law firms create and improve their online presence, with transparent website pricing, WordPress ownership, flexible marketing plans, and no required long-term commitments.

Headquarters Ann Arbor, MI
Pricing Websites starting at $2,950

Specialties

Web DesignBrandingLogo DesignSEOLocal SEOContent WritingPPCPaid AdvertisingSocial Media MarketingWebsite HostingWebsite SupportLaw Firm Integrations

Practice Areas Served

BankruptcyBusiness and CorporateClass ActionCollectionsCriminal DefenseEducationElder LawEmploymentEnvironmental LawEstate PlanningFamily LawGeneral PracticeGovernment and MunicipalHealth LawImmigrationIntellectual PropertyLitigationMediationMedical MalpracticePersonal InjuryReal EstateTaxWorkers' Compensation

The Modern Firm has spent more than two decades helping solo attorneys and small law firms build a credible, useful online presence. Based in Ann Arbor, Michigan, the agency works only with law firms and has completed projects for nearly 2,000 practices across the United States and beyond.

Built for small law firms

The agency’s clearest differentiator is its target client. Its website design process, pricing tiers, support model, and marketing services are structured around smaller practices whose owners are often balancing client work, operations, and business development themselves. The team positions its role as an experienced guide: learn how the firm works, explain the tradeoffs, and build only the mix of website and marketing services that fits the firm’s goals.

That approach is visible in a portfolio spanning solo practices, small partnerships, and a broad range of practice areas, including estate planning, family law, immigration, criminal defense, intellectual property, employment, personal injury, and business law. The portfolio also gives prospective clients an unusually large body of design work to review before starting a conversation.

What they do

  • Law firm website design: Simple, guided, and fully custom WordPress sites, including redesigns and migrations from legacy legal-marketing platforms.
  • Branding and logo design: Brand messaging, logos, color systems, typography, and digital or print collateral for new and established firms.
  • SEO and local marketing: Ongoing programs intended to improve organic visibility and generate qualified local inquiries.
  • Attorney-written content: Website and campaign copy produced by lawyers trained to write for the web.
  • Paid advertising: Management for search and other paid channels as part of a broader lead-generation plan.
  • Social media marketing: Strategy and execution to maintain visibility with prospective clients and referral sources.
  • Hosting, support, and integrations: Ongoing maintenance plus connections to the software tools law firms already use.

Transparent website pricing

The Modern Firm publishes unusually clear starting prices. Simple websites begin at $2,950, Guided websites at $7,500, and Custom websites at $17,500. Lawyer-written copy is generally priced around $300 per page, while logo work ranges from $450 to $1,800. The final total depends on page count, design complexity, content, optimization, branding, migration needs, and integrations.

Ongoing marketing is quoted separately because the scope depends on a firm’s goals and market. The agency says it does not require clients to buy marketing in order to get a website, does not impose long-term marketing commitments, and offers installment plans for larger website projects.

Ownership and flexibility

The Modern Firm builds on WordPress and says law firms retain control of their sites. Its editing interface is tailored to common legal-site tasks, training is included, and firms can keep using the agency for hosting and support or move to another provider later. That portability is particularly relevant for attorneys leaving a proprietary platform where the website cannot easily travel with the firm.

Who it suits

The Modern Firm is a strong fit for solos and small firms that want a polished website, clear guidance, and room to add marketing over time without signing an oversized long-term package. Firms launching a new practice, replacing an aging site, or trying to regain ownership from a legacy provider are especially well aligned with its model.

Large firms running complex, high-budget acquisition programs may prefer an agency organized around enterprise media buying and multi-market lead attribution. For the smaller practices The Modern Firm explicitly serves, its legal-only focus, published pricing, and flexible ownership model make it a practical option. See how it compares in our guide to the best law firm website design companies.

Frequently Asked Questions

What size law firms does The Modern Firm work with?

The Modern Firm focuses on solo attorneys and small law firms, although its portfolio includes firms across a range of sizes and practice areas.

How much does a website from The Modern Firm cost?

Published pricing starts at $2,950 for a Simple website, $7,500 for a Guided website, and $17,500 for a Custom website, with content, branding, and marketing priced separately.

Will a law firm own the website?

The Modern Firm builds on WordPress and says clients retain ownership and can move their site to another provider without being locked into proprietary software.